Ecosystem Play

Classing it Up, About.com Tries to Dodge Spam

classy

Here’s an interesting shift. While many content farms are expanding their pace and even going public, About.com is trying to step into the world of premium video.

The plan is to double the kind of high quality videos that are increasingly the long trail revenue drivers. This is similar to Youtube, which is spending $100 million to launch 20 channels with focuses on art, sports and entertainment, as well as celebrity driven specials.  Read More