Teach Me How to Startup
If you’re looking to fact-check whether Lure Fishbar is indeed the “the Michael’s of downtown,” as one publicist recently told Betabeat, you could do worse than the Soho hangout’s Foursquare page. There, you’ll find tips from Reuters’s Felix Salmon, ex-Googler Caroline McCarthy and even defoundered Foursquare exec Naveen Selvadurai, who recommends Lure’s private side room for meetings—and the lobster Read More
Much of Silicon Alley is still without power, and so New York’s startup workers remain scattered across the city. But time and the tide of the internet wait for no man, and so many are currently working remotely–from their apartments, friends’ couches, coworking spaces, accommodating coffee shops, even bar stools.
One of the companies affected is curation engine Percolate, based in Soho. In a charming show of solidarity, each of the displaced employees has taken a picture of his temporary workspace, and they’ve all been posted on Percolate’s Tumblr.
(By the way, if that baby is seeking employment, Betabeat might be willing to look at an adorable résumé. It’s never too soon to start planning our next Poachables!)
It’s no Flatiron, but these days Soho is a popular place to locate your startup. One building alone, 568 Broadway, is home to Thrillist, Foursquare, ZocDoc, and 10Gen. But it wasn’t so long ago that the neighborhood was an entirely different beast, and today offered a pretty bleak reminder as FBI investigators closed a stretch of Prince Street. They were digging for the body of first grader Etan Patz, who vanished 33 years ago and inspired a nationwide kidnapping panic.
The online is moving offline, didn’t you hear? Yesterday, the creative types at Crispin Porter + Bogusky installed a billboard at West Broadway and Grand in Soho that works like a real-world complement to its JELL-O Pudding Face website. Online, the site’s “mood-meter” tracks tweets, purporting to have created “the most accurate gauge of America’s moods ever.” If the nation starts seeming down in the 140-character dumps, JELL-O gives away pudding to make it feel better. The larger-than-life face on the billboard in Soho likewise smiles or frowns depending on the national mood (as interpreted by Twitter), offering the same pudding pick-me-up for the blues. Our only problem: Why wasn’t the face Bill Cosby’s?