Back in April 2012, the HuffPo cabal-backed Soho TechLabs launched a social travel site called CasaHop that allowed users to “connect with people worldwide to trade homes for vacations and more.” Now, Soho TechLab’s CEO Paul Berry told Betabeat that the incubator is shutting down CasaHop in order to focus more on RebelMouse, a tool for building social webpages that has seen explosive growth in recent months.
“CasaHop never gained the traction it needed,” Mr. Berry told Betabeat by phone. “The timing was off. Airbnb is really in a winner takes all situation in this area. I hope one day someone is going to break out and make this an enormous idea because I love home exchanges, but too few people feel comfortable with other people staying in their place while they’re away.”
Huffington Post CTO Paul Berry has been working on a new startup since January, when Betabeat broke the news that he was leaving HuffPo. We knew it would be called RebelMouse and that it was a “social platform.” But we didn’t know much else about the stealthy site until today, when RebelMouse launches to the public.
RebelMouse is an easy personal website builder similar to About.me, which pulls in information from sites like LinkedIn and WordPress, where a user may already be established. RebelMouse does the same for social sites—the goal is to be your “social front page.”
Soho TechLabs, the new incubator backed by a cabal of ex-HuffPosters, announced yesterday that they’re hiring. But until today, the team has remained mysteriously mum about the projects they’re backing.
Soho TechLabs, the fledgling startup incubator formed by several Huffington Post refugees, announced via an inaugural tweet today that they’re recruiting early founders and employees. The company, backed by Lerer Ventures, was originally announced in Ad Age in January; it will be lead by a team of ex-Huffpoers, including founders Paul Berry, Jonah Peretti and Ken Lerer, as well as former Huffington Post president Greg Coleman. As we previously reported, the new incubator will be housed at 560 Broadway, the current home of Lerer Ventures.