Social media fame is strange. Twitter, Instagram, Vine and YouTube celebrities are kind of like reality TV stars, but with even more of an everyman feel. They’ve got low budgets and lower inhibitions, and they play characters online who are an extension of their own identities. Reading tweet after tweet, we begin to feel like we know them.
But we don’t. And meeting them in real life can be awkward. They’re not professional socializers, after all, or even traditional entertainers. They’re just people who, from the privacy of their homes, consistently craft tiny bits of entertainment for our consumption. They’ve mastered the art of connecting with people bit by bit, every day — but only when separated by the distance between two given iPhones.