Wedding Season

Zola’s New App is Basically Tinder For Wedding Gifts

No, that pot's not going to send you a creepy "hey ;)" message. (Zola)

In the old days — before weddings were all about #tech — you had to go to an actual, physical store to compile the items on your wedding registry. Now, it’s as easy as swiping left or right on an app.

Zola is a service that lets couples create customized online wedding registries. Within one registry, users can ask their guests to buy them items from any number of stores (including Zola’s own collections), as well as intangible gifts like “couple’s massage” or “honeymoon fund.”

They can further customize the registry by adding personalized photos and notes to their guests about why they chose particular gifts. Once the gifts are purchased, couples can even decide exactly when they want the gifts to be delivered. Read More

Social Mediocrity

Of Course There Are Now Wedding Social Media Consultants Who Charge $3k

Who knew this Glass-lover could be a trendsetter? (Screengrab: okglassido.com)

The American wedding’s rapid explosion into a twisted, expensive and myopic consumerist bonanza, thanks in no small part to the Internet, is nothing new. But this paying position certainly is.

The job is called “social media wedding concierge” and it occupies a spot in the pointless event planning pantheon somewhere near “personal flower coordinator” and “prom consultant.”

What does a social media wedding concierge (a SMWC, if you will, because we don’t have all day) actually do? According to a screengrab captured by Huffington Post editor Bianca Bosker, here’s what: Read More