Today, Zynga is hosting the press (and their dogs) at its San Francisco HQ for something called “Unleashed,” where the company will presumably be “unleashing” some new games. Let’s hope they’re a little more entertaining than that pun, because, as the New York Times points out, the company could use some help.
It’s not like Zynga’s woes are a secret: Shares are currently at $6.07, having debuted at $10 and spent time under $5. More people are gaming on mobile devices, and Facebook’s growth is slowing. The company shelled out $180 million for Draw Something, which is currently cratering. That just goes to show you how quickly games fall out of fashion, which makes planning awfully hard.
Also, just yesterday, EA launched the open beta of its social take on SimCity, which was previously announced with a trailer proclaiming “more city, less ville,” to the sounds of Best Coast’s “The Only Place.” Ouch, guys. Read More