Social Mediocrity

Microsoft Launches New Social Network That Looks Exactly Like Google+

There are approximately zero flattering pictures of Microsoft CEO Steve Ballmer on the Internet. (picasaweb.google.com)

Looks like Steve Ballmer has a new product to hype. While the rest of us were recovering from our post-IPO hangovers, Microsoft decided that the weekend after Facebook went public was the perfect time to discreetly launch a new social network. It’s called So.cl, and no, we have no idea how you’re supposed to pronounce that. (Oh wait, apparently it’s “social.” So… it’s a new social network called “social.” Clever!) Read More