the ratings game

TV Execs (And No One Else) Rejoice As Nielsen Adds Metrics for Smartphone and Tablet Viewing

Miss you. (Photo: ABC)

Nielsen, the leader in collecting television ratings data, is going to start measuring peoples’ viewing on smartphones and tablets. The Wall Street Journal scoops that the company is finally adapting to the times by rolling out the ratings metric long desired by media companies, who rely on the service to measure ad rates

The announcement is slated for Read More

Phone No No

Men Twice as Likely as Women to Snoop Through Partners’ Phones Haha Who Would Do That

(Photo: Getty)

A battle rages among heterosexual couples, with men and women fighting to prove which gender is the crazy one. Well, we can pack it in now, because a British study has proven that men are the biggest psychos, at least when it comes to perusing their partners’ phones.

Dudes are almost twice as likely as ladies are to comb back texts, photos, DMs and the like, according to the Telegraph. Three fifths of men in the UK admit to having done it, compared to one third of women. Yes, the study applies only to Brits, but the only difference between British and American boyfriends is the Brits will likely apologize for snooping then shuffle off with a tip of the bowler hat. Read More

The Youngs

Toddler Accidentally Buys Car on eBay

Let's hope her tastes aren't too expensive! (Flickr, atomicjeep)

Here’s yet another piece of evidence to suggest that digital natives who’re barely out of diapers will soon be bossing us all around: KPTV reports that recently, thanks to the miracles of intuitive app design, a toddler barely a year old managed to use her father’s smartphone to order a car on Ebay.

That’ll teach her parents to try to make her take that nap. Read More

Cell your Soul

Italian Court Rules That Cellphones Cause Brain Tumors

Hope you don't get cancer, CEO guy. (flickr.com/perspective)

Italy’s Supreme Court has issued a ruling that could have a ripple effect for cellphone manufacturers all over the world by declaring a “causal link” between an Italian businessman’s non-cancerous tumor and his daily cellphone usage.

The businessman, Innocente Marcolini, said he used his cellphone as much as six hours a day for work. Now his face his paralyzed on one side.

Testimony from oncologists and researchers on Mr. Marcolini’s behalf might spook even the most hardcore cellphone user: Read More

Dumb Smartphones

Blackberries Now So Embarrassing People are Hiding Them Under iPads

(Photo: AFR)

If you’re not Beyonce and you’re still carrying around a Blackberry, chances are you are over 55, wear a three piece suit to work or–like a family itself–you are desperately beholden to a family plan from which there is no escape.

Where once we touted Blackberry Curves like prized possessions, obsessively BBMing friends and humblebragging about the jitters induced by that phantom blinking red light, we now cluck our tongues in derision at the behind-the-times fogies who dare to wield a device that isn’t an iPhone or Android. Read More