Going Viral

Media and Tech Companies Are Weirdly Obsessed With This Team Management App

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When we think of something “going viral,” usually the first association is videos of pandas sneezing and clicky BuzzFeed listicles, not office management software. But a program called Slack is sweeping through media and tech companies, mostly because people who leave Hipchat and Gmail to try it out become major converts, and can barely shut up about it.

In only one year, Slack has become the go-to for teams at the Wall Street Journal, Airbnb, HBO, eBay, Gawker Media, Medium, BuzzFeed, PayPal, and dozens of other companies that are just as impressiveRead More