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	<title>Betabeat &#187; singleplatform</title>
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		<title>Rumors &amp; Acquisitions: Now, Flex</title>

		<comments>http://betabeat.com/2011/08/rumors-acquisitions-now-flex/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 17:35:40 -0400</pubDate>
					<link>http://betabeat.com/2011/08/rumors-acquisitions-now-flex/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=15090</guid>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-15091" style="margin-left: 10px; margin-right: 10px; margin-top: 5px; margin-bottom: 5px;" title="rumormonger" src="http://nyobetabeat.files.wordpress.com/2011/08/rumormonger4.jpg" alt="" width="241" height="155" />STRANGEST RECRUITMENT LETTER EVER. The <strong>strangest recruitment letter</strong> we've seen, we must say--an email from the list-happy General Assembly-based <strong>Dinevore</strong>, seeking ... someone or someones "great" ... for ... the "evolution of Dinevore, if you will." Biz dev folks, technical co-founders and designers all need apply! "We're not looking for <strong>rockstars or ninjas or jedis</strong> or any of that. <strong>Just great people with vision and killer ideas and the ability to execute on them.</strong> Drop us a line if you think we could use your skills. Make sure to include something to get us interested (a great BD idea, a link to your GitHub page, your online portfolio etc). NYC-based is ideal, but not essential." Okay! Readers, if you're applying, do send a <a href="mailto:tips@betabeat.com">tip</a> with your impressions.</p>
<p>#BITCOIN-RUMORS. The mystery of the epic <strong>MyBitcoin whodunnit</strong> continues, although energy is flagging among the Bitcoin community. Word on the street is, MyBitcoin.com may have some connection to that most underground of ecommerce, the website where you can OMG buy drugs known as the <strong>Silk Road</strong>, which would give the owners another motive to build the easy-to-use wallet service in order to make it easy to get Bitcoin to spend on weed and mushies. Betabeat called our local <strong>Federal Bureau of Investigation</strong> today to file a complaint and find out if there was an investigation ongoing. "I'm sorry, I can't help you on this," a press representative said, declining to either confirm or deny whether the FBI was looking into the matter.<!--more--></p>
<p>THE TIME IS ALWAYS NOW. <strong>Is capital drying up?</strong> The companies out of<strong> DreamIt Ventures</strong>--which gave life to one of New York's favorite little revenue-generating ventures,<strong> SeatGeek</strong>--had a demo day a fraction of the size of TechStars's and the companies have had oh, less success? Raising money? In the wake of the <strong>TechStars</strong> demo day, Betabeat remembers stories of rounds so full the founders had to subscribe them twice. Only 14 of the 15 DreamIt start-ups presented. "<strong>Appbrick </strong>and <strong>Cognection</strong>, not doing so hot," a source says. "<strong>Prepfly</strong> didn't present." And <strong>Pictour </strong>found itself scooped by Foursquare's lists feature weeks after their pivot. Then again, some companies are doing well--<strong>1DocWay's</strong> got all the money they need, we hear. Remember, you can't spell "pivot" without "tip," er, whatever. <a href="mailto:tips@betabeat.com">Talk to us</a>.</p>
<p>THE EVERY-HOUR BODY. Every hour, a bell goes off in the <strong>SinglePlatform</strong> office, indicating the time to drop and give CEO <strong>Wiley Cerelli</strong> 20. Well not really, says the start-up's rather buff Chief Fitness Officer, who used to be a division 1 wrestler at Syracuse, the push-ups are optional. Is there a push-up competition in the works between SinglePlatform and the muscle builders at <strong>Kohort</strong>? We're hearing <em>yes! </em><strong>Fitocracy</strong> <a href="http://nyobetabeat.files.wordpress.com/2011/06/fitocracy-founders.jpg">might want to get in on this</a>.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-15091" style="margin-left: 10px; margin-right: 10px; margin-top: 5px; margin-bottom: 5px;" title="rumormonger" src="http://nyobetabeat.files.wordpress.com/2011/08/rumormonger4.jpg" alt="" width="241" height="155" />STRANGEST RECRUITMENT LETTER EVER. The <strong>strangest recruitment letter</strong> we've seen, we must say--an email from the list-happy General Assembly-based <strong>Dinevore</strong>, seeking ... someone or someones "great" ... for ... the "evolution of Dinevore, if you will." Biz dev folks, technical co-founders and designers all need apply! "We're not looking for <strong>rockstars or ninjas or jedis</strong> or any of that. <strong>Just great people with vision and killer ideas and the ability to execute on them.</strong> Drop us a line if you think we could use your skills. Make sure to include something to get us interested (a great BD idea, a link to your GitHub page, your online portfolio etc). NYC-based is ideal, but not essential." Okay! Readers, if you're applying, do send a <a href="mailto:tips@betabeat.com">tip</a> with your impressions.</p>
<p>#BITCOIN-RUMORS. The mystery of the epic <strong>MyBitcoin whodunnit</strong> continues, although energy is flagging among the Bitcoin community. Word on the street is, MyBitcoin.com may have some connection to that most underground of ecommerce, the website where you can OMG buy drugs known as the <strong>Silk Road</strong>, which would give the owners another motive to build the easy-to-use wallet service in order to make it easy to get Bitcoin to spend on weed and mushies. Betabeat called our local <strong>Federal Bureau of Investigation</strong> today to file a complaint and find out if there was an investigation ongoing. "I'm sorry, I can't help you on this," a press representative said, declining to either confirm or deny whether the FBI was looking into the matter.<!--more--></p>
<p>THE TIME IS ALWAYS NOW. <strong>Is capital drying up?</strong> The companies out of<strong> DreamIt Ventures</strong>--which gave life to one of New York's favorite little revenue-generating ventures,<strong> SeatGeek</strong>--had a demo day a fraction of the size of TechStars's and the companies have had oh, less success? Raising money? In the wake of the <strong>TechStars</strong> demo day, Betabeat remembers stories of rounds so full the founders had to subscribe them twice. Only 14 of the 15 DreamIt start-ups presented. "<strong>Appbrick </strong>and <strong>Cognection</strong>, not doing so hot," a source says. "<strong>Prepfly</strong> didn't present." And <strong>Pictour </strong>found itself scooped by Foursquare's lists feature weeks after their pivot. Then again, some companies are doing well--<strong>1DocWay's</strong> got all the money they need, we hear. Remember, you can't spell "pivot" without "tip," er, whatever. <a href="mailto:tips@betabeat.com">Talk to us</a>.</p>
<p>THE EVERY-HOUR BODY. Every hour, a bell goes off in the <strong>SinglePlatform</strong> office, indicating the time to drop and give CEO <strong>Wiley Cerelli</strong> 20. Well not really, says the start-up's rather buff Chief Fitness Officer, who used to be a division 1 wrestler at Syracuse, the push-ups are optional. Is there a push-up competition in the works between SinglePlatform and the muscle builders at <strong>Kohort</strong>? We're hearing <em>yes! </em><strong>Fitocracy</strong> <a href="http://nyobetabeat.files.wordpress.com/2011/06/fitocracy-founders.jpg">might want to get in on this</a>.</p>
]]></content:encoded>
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		<title>DFJ Gotham Leads $3.25M. Round In SinglePlatform, Wiley Cerilli&#8217;s One-Stop Shop for Restaurants</title>

		<comments>http://betabeat.com/2011/08/dfj-gotham-leads-3-25m-round-in-singleplatform-wiley-cerillis-one-stop-shop-for-restaurants/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 16:07:40 -0400</pubDate>
					<link>http://betabeat.com/2011/08/dfj-gotham-leads-3-25m-round-in-singleplatform-wiley-cerillis-one-stop-shop-for-restaurants/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=14046</guid>
		<description><![CDATA[<p><img class="alignleft size-full wp-image-14048" title="wiley" src="http://nyobetabeat.files.wordpress.com/2011/08/wiley.jpg" alt="Mr. Cerilli" width="300" height="300" />Fresh off winning Bloomberg Businessweek's vote for one of the country's most promising start-ups, SinglePlatform just announced it raised $3.25 million in Series A round led by DFJ Gotham. New investor New World Ventures also jumped on board, as did existing backers like First Round Capital and RRE Ventures, responsible for the $1.2 million seed round raised last September.</p>
<p>SinglePlatform solves a problem so simple, we're surprised no one's mastered it already. Despite the fact that 89 percent of consumers look up a restaurant online before they eat there, very few restaurants have up-to-date websites. Founder &amp; CEO Wiley Cerilli should know, he spent 10 years running sales for Seamless (now without the -web). With SinglePlatform, local businesses can publish their menu, special, events, and photos across a network of 11,000 mobile apps, and destination sites including 34,000 hotels, 620 universities, and, recently, <a href="http://thenextweb.com/apps/2011/02/04/a-singleplatform-partnership-eases-foodspotting-into-its-next-course/">Foodspotting</a>.<!--more--></p>
<p>In a press release, DFJ Gotham principal Thatcher Bell,who also sites on SinglePlatform's board, hints that the start-up will make the obvious choice of expanding beyond its core base in restaurants, "Local businesses represent an enormous potential customer base and        restaurants are the most sought after targets in this category. SinglePlatform has found a way to capture this        market with a product that meets the needs of restaurants and other        local businesses alike."</p>
<p>Maybe now Mr. Cerilli can afford to upgrade from "<a href="http://www.betabeat.com/2011/06/23/new-york-start-up-dress-code-business-shabby/">business shabby</a>."</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-14048" title="wiley" src="http://nyobetabeat.files.wordpress.com/2011/08/wiley.jpg" alt="Mr. Cerilli" width="300" height="300" />Fresh off winning Bloomberg Businessweek's vote for one of the country's most promising start-ups, SinglePlatform just announced it raised $3.25 million in Series A round led by DFJ Gotham. New investor New World Ventures also jumped on board, as did existing backers like First Round Capital and RRE Ventures, responsible for the $1.2 million seed round raised last September.</p>
<p>SinglePlatform solves a problem so simple, we're surprised no one's mastered it already. Despite the fact that 89 percent of consumers look up a restaurant online before they eat there, very few restaurants have up-to-date websites. Founder &amp; CEO Wiley Cerilli should know, he spent 10 years running sales for Seamless (now without the -web). With SinglePlatform, local businesses can publish their menu, special, events, and photos across a network of 11,000 mobile apps, and destination sites including 34,000 hotels, 620 universities, and, recently, <a href="http://thenextweb.com/apps/2011/02/04/a-singleplatform-partnership-eases-foodspotting-into-its-next-course/">Foodspotting</a>.<!--more--></p>
<p>In a press release, DFJ Gotham principal Thatcher Bell,who also sites on SinglePlatform's board, hints that the start-up will make the obvious choice of expanding beyond its core base in restaurants, "Local businesses represent an enormous potential customer base and        restaurants are the most sought after targets in this category. SinglePlatform has found a way to capture this        market with a product that meets the needs of restaurants and other        local businesses alike."</p>
<p>Maybe now Mr. Cerilli can afford to upgrade from "<a href="http://www.betabeat.com/2011/06/23/new-york-start-up-dress-code-business-shabby/">business shabby</a>."</p>
]]></content:encoded>
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			<media:title type="html">jhanasobserver</media:title>
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		<title>New York Start-up Dress Code: &#8216;Business Shabby&#8217;</title>

		<comments>http://betabeat.com/2011/06/new-york-start-up-dress-code-business-shabby/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:30:24 -0400</pubDate>
					<link>http://betabeat.com/2011/06/new-york-start-up-dress-code-business-shabby/</link>
			<dc:creator>Nitasha Tiku</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=10533</guid>
		<description><![CDATA[<p><div id="attachment_10534" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-10534" title="I30D_041772-Wiley_headshot-600x600" src="http://nyobetabeat.files.wordpress.com/2011/06/i30d_041772-wiley_headshot-600x600.jpg?w=300&h=300" alt="" width="300" height="300" /><p class="wp-caption-text">Wiley Cerilli in native garb.</p></div></p>
<p>The corporate world can keep "business casual." But SinglePlatform's Wiley Cerilli has another way to describe the start-up uniform. "I’m trying hard to coin the style 'business shabby'" Mr. Cerilli told <a href="http://thenextweb.com/entrepreneur/2011/06/23/stylish-technology-entrepreneurs-singleplatforms-wiley-cerilli/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29">The Next Web</a><em>." </em>How<em>'s </em>the coinage catching on? "It’s not  working, but I’m trying."</p>
<p>Mr. Cerilli spent 10 years running sales at SeamlessWeb, the local online delivery hub/vacuum suction on Betabeat's wallet, before launching SinglePlatform last January. His new service, which is <a href="http://singleplatform.com/portal/careers.php">hiring</a>, lets restaurants upload info like menus, photos, and specials and then updates that on SinglePlatform's hundreds of publishing partners like hotel and city guides and app developers.</p>
<p>So what constitutes "business shabby"?<!--more--></p>
<blockquote><p>It’s the combo of jeans, flips flops,  t-shirts/dress shirts, and sweatshirts on top during the winter. I rock  flip flops for 9 out of 12 months a year. I feel my best in jeans, flips  flops and a dress shirt, but there is nothing better than switching  gears to a nice suit.</p>
<p>I have a host of college t-shirts, probably around 20 and growing  from Marquette to Texas. I dropped out of NYU when I was 19 to join my  first startup and never went back, so I feel like I can wear any college  t-shirt.</p></blockquote>
<p>Yeah, we think we've seen the type around town.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_10534" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-10534" title="I30D_041772-Wiley_headshot-600x600" src="http://nyobetabeat.files.wordpress.com/2011/06/i30d_041772-wiley_headshot-600x600.jpg?w=300&h=300" alt="" width="300" height="300" /><p class="wp-caption-text">Wiley Cerilli in native garb.</p></div></p>
<p>The corporate world can keep "business casual." But SinglePlatform's Wiley Cerilli has another way to describe the start-up uniform. "I’m trying hard to coin the style 'business shabby'" Mr. Cerilli told <a href="http://thenextweb.com/entrepreneur/2011/06/23/stylish-technology-entrepreneurs-singleplatforms-wiley-cerilli/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+TheNextWeb+%28The+Next+Web+All+Stories%29">The Next Web</a><em>." </em>How<em>'s </em>the coinage catching on? "It’s not  working, but I’m trying."</p>
<p>Mr. Cerilli spent 10 years running sales at SeamlessWeb, the local online delivery hub/vacuum suction on Betabeat's wallet, before launching SinglePlatform last January. His new service, which is <a href="http://singleplatform.com/portal/careers.php">hiring</a>, lets restaurants upload info like menus, photos, and specials and then updates that on SinglePlatform's hundreds of publishing partners like hotel and city guides and app developers.</p>
<p>So what constitutes "business shabby"?<!--more--></p>
<blockquote><p>It’s the combo of jeans, flips flops,  t-shirts/dress shirts, and sweatshirts on top during the winter. I rock  flip flops for 9 out of 12 months a year. I feel my best in jeans, flips  flops and a dress shirt, but there is nothing better than switching  gears to a nice suit.</p>
<p>I have a host of college t-shirts, probably around 20 and growing  from Marquette to Texas. I dropped out of NYU when I was 19 to join my  first startup and never went back, so I feel like I can wear any college  t-shirt.</p></blockquote>
<p>Yeah, we think we've seen the type around town.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
	
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		<title>Drown, Internet, Drown!</title>

		<comments>http://betabeat.com/2011/06/drown-internet-drown/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 13:47:40 -0400</pubDate>
					<link>http://betabeat.com/2011/06/drown-internet-drown/</link>
			<dc:creator></dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=9183</guid>
		<description><![CDATA[<p><em>Dispatch from The Transom.</em></p>
<p>The New York startup bubble burst Monday night at Jimmy, the James Hotel’s rooftop lounge, sending a spray of water toward attendees at the Geekosystem Internet Week party. It seems one former Facebook employee-turned-financier had paid a former colleague at the social network $1,500 to jump into the swank, off-limits, ornamental pool.<!--more--></p>
<p><div id="attachment_159472" class="wp-caption alignleft" style="width: 310px"><a href="http://nyoobserver.files.wordpress.com/2011/06/5714495126_46e496e3d1_z.jpg"><img class="size-medium wp-image-159472" src="http://nyoobserver.files.wordpress.com/2011/06/5714495126_46e496e3d1_z.jpg?w=300&h=200" alt="" width="300" height="200" /></a><p class="wp-caption-text">Jimmy, at The James</p></div></p>
<p>It happened fast. Conversations about the Groupon I.P.O. were cut short as a skinny man named <strong>Rob Donnenfeld</strong>, currently at Morgan Stanley, cannonballed into the decorative faux-pond. Guests recoiled in horror. On the Internet, no one can splash you with cold, dirty water.</p>
<p>“He’s a friend of ours. We thought it’d be entertaining,” said <strong>Keith Pruzan</strong>, who now works at ICAP North America and funded the escapade. “He was kicked out immediately,” he laughed.</p>
<p>The splasher and the splashee had both been invited by their friend <strong>Kenny Herman</strong>, a vice president at SinglePlatform. The whole trick was planned from the get-go.</p>
<p>“But did he jump in with his phone?” a shocked onlooker asked.</p>
<p>“No, he has it,” said another, pointing to Mr. Pruzan. He also had Mr. Donnenfeld’s leather belt draped like a boa around his neck. After the jumper was escorted out, draped in a towel, he waited below to receive his bounty.</p>
<p>Unintentional irony has long been a highlight of Internet Week, which to the Transom’s eye seems little more than an excuse to make the joke “Every week is Internet Week.” But there’s a dangerous amount of cash going around. The usually staid networking is lubricated by hours of free vodka and a stunning panorama of pretty lights. If it’s done right, attendees will be intoxicated enough to think the flow of funding to startups will never end.</p>
<p>The view from Jimmy was spectacular.</p>
]]></description>
		<content:encoded><![CDATA[<p><em>Dispatch from The Transom.</em></p>
<p>The New York startup bubble burst Monday night at Jimmy, the James Hotel’s rooftop lounge, sending a spray of water toward attendees at the Geekosystem Internet Week party. It seems one former Facebook employee-turned-financier had paid a former colleague at the social network $1,500 to jump into the swank, off-limits, ornamental pool.<!--more--></p>
<p><div id="attachment_159472" class="wp-caption alignleft" style="width: 310px"><a href="http://nyoobserver.files.wordpress.com/2011/06/5714495126_46e496e3d1_z.jpg"><img class="size-medium wp-image-159472" src="http://nyoobserver.files.wordpress.com/2011/06/5714495126_46e496e3d1_z.jpg?w=300&h=200" alt="" width="300" height="200" /></a><p class="wp-caption-text">Jimmy, at The James</p></div></p>
<p>It happened fast. Conversations about the Groupon I.P.O. were cut short as a skinny man named <strong>Rob Donnenfeld</strong>, currently at Morgan Stanley, cannonballed into the decorative faux-pond. Guests recoiled in horror. On the Internet, no one can splash you with cold, dirty water.</p>
<p>“He’s a friend of ours. We thought it’d be entertaining,” said <strong>Keith Pruzan</strong>, who now works at ICAP North America and funded the escapade. “He was kicked out immediately,” he laughed.</p>
<p>The splasher and the splashee had both been invited by their friend <strong>Kenny Herman</strong>, a vice president at SinglePlatform. The whole trick was planned from the get-go.</p>
<p>“But did he jump in with his phone?” a shocked onlooker asked.</p>
<p>“No, he has it,” said another, pointing to Mr. Pruzan. He also had Mr. Donnenfeld’s leather belt draped like a boa around his neck. After the jumper was escorted out, draped in a towel, he waited below to receive his bounty.</p>
<p>Unintentional irony has long been a highlight of Internet Week, which to the Transom’s eye seems little more than an excuse to make the joke “Every week is Internet Week.” But there’s a dangerous amount of cash going around. The usually staid networking is lubricated by hours of free vodka and a stunning panorama of pretty lights. If it’s done right, attendees will be intoxicated enough to think the flow of funding to startups will never end.</p>
<p>The view from Jimmy was spectacular.</p>
]]></content:encoded>
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