My role as Executive Producer in this series is akin to a startup bringing on an advisor with a big title. Entrepreneurs bring on advisors in the early stage of a startup, because those advisors either help strategically or open doors that otherwise would have been closed to the entrepreneur. In this case, you won't see me ON camera and I'm not shooting, directing or editing the show. Similarly, you wouldn't see an advisor running operations or coding the site for a startup. The show has long been in development with very little input from anyone in Silicon Valley. By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.

Ms. Zuckerberg also wrote that she understood "there will be skepticism and detractors," but her show "comes at an important time."  She went on to say that in our weak economy "it's really positive that mainstream media is celebrating the entrepreneurial spirit" by portraying those delving into innovation. Shows like this could be "'aspirational,'" for viewers, according to Ms. Zuckerberg.

She also believes this and other projects under development at her R to Z Media can "humanize the increasingly important tech community for the average consumer who does not speak in 1s and 0s."

Ms. Zuckerberg essentially believes her position with the project should legitimize it to critics:

By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.

Good luck, Ms. Zuckerberg, though you likely won't need that. As the viewing public knows, reality TV has always been focused on humanizing and capturing the spirits of its subjects, like the haunted Ghost Hunter or soulful Dance Mom.

"Developers--make it work."

An ad for auditions for "a new reality show" set in Silicon Valley has appeared on Craigslist and in the inbox of Digg founder Kevin Rose. "NOW CASTING 'Silicon Valley Reality Show' Young Professionals (palo alto)" reads the headline, and the major cable network behind the idea is ... Bravo. Project Startup, anyone?

The show isn't explicitly tech-focused, it seems, as "any career goes, as long as you're living life in the fast lane, we want to hear from you!"

The full text of the ad:

Major Cable Network now casting CONFIDENT professionals with BIG PERSONALITIES for a new reality show. (Will disclose NETWORK once booked for audition)

Are you a young, successful, professional living in America's most emerging area -- Silicon Valley?

Whether you're in law, business, technology, film, advertising, medical, culinary... any career goes, as long as you're living life in the fast lane, we want to hear from you!

How about a hotshot lawyer, who works hard from 9-5 but parties even harder after dark? Maybe you just got your break working at one of the biggest internet companies burning through the late-night hours and partying in the even later ones? Or maybe you're a middle school teacher in a small suburb, but you have a secret wild side?

Looking for people in their late 20's - to early 40's... living in Silicon Valley... and who have a full time job and a full time lifestyle.

Single or in a relationship... gay or straight... as long as you live your life to the fullest (and are confident in who you are), we want to meet you!

Please submit a photo, age, profession, a little bit about your story, and contact info to: siliconvalleycasting@gmail.com

Mr. Rose tweeted when he saw the news: "Oh boy, a new 'silicon valley reality show' yuck, please stay in LA." Uh, we believe it was NYC who did this first.

Anyone applying? Let us know!