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Booting Up: Decadent Tech Party Edition

London calling. (Photo: flickr.com/anniemole)

Turns out Twitter’s mobile ads are more engaging than Facebook’s. [VentureBeat]

Amazon is opening a new “digital media development” office in London, which is likely to focus on streaming TV.┬áNaturally, it is located in techie Shoreditch rather than the traditionally bookish environs of Charing Cross. [Telegraph]

The company arrives just in time for the tech talent wars to hit Europe. [TechCrunch]

“One industry party I attended had a jungle theme. This included a real, 600-pound tiger in a cage and a monkey that would pose for Instagram photos.” [New York Times]

Lots of users are less than thrilled about Google’s acquisition of Sparrow. [GigaOm]

Meanwhile, in cleantech: Researchers at UCLA have developed a transparent solar cell. Dare we dream of window-unit solar panels? [Engadget]