Grrr! (Screencap: Scroogled)

Bing still trails far behind Google in search engine rankings, and Microsoft is just not having any of it. After launching Bing It On, a test that attempted to show that Bing occasionally surfaces better search results than Google, Microsoft has introduced its newest attack on the GOOG: an anti-Google Shopping site called Scroogled. Get it? Like Screw + Google?

The first thing you will notice when you navigate to Scroogled is an angry-looking mom character with a flippy bob making a face like she has to poop. "Grr," she seems to be saying, "Why is Google keeping me from pooping?" Scroll down a little further, and you will see a man who would not be out of place at a magician's convention gesturing to the solution to the mom person's poop problems: Bing!

The real reason for this smear campaign (heh) is actually rather convincing: Google recently changed its Google Shopping rules so that it now only surfaces products by merchants who have paid for placement on Google Shopping. Bing, Microsoft argues, shows you all results and not just those preferenced because they paid ad dollars. "We say that when you limit choices and rank them by payment, consumers get Scroogled," reads the site. "For an honest search result, try Bing."

Though as one Twitter user points out, Bing also gives preferential treatment on its shopping search to paid advertisers, as evidenced by the company's announcement following its partnership with Shopping.com. Awkward.

Microsoft has also asked those who have been "duped by bad search results" to share their stories on its Facebook page. And oh, have they. "Scroogled? I tried a search for microsoft surface on the Bing shoppings site and one in Google shopping," wrote one user. "The result? All of Bing's results are worthless, none of them is the actual Surface tablet. Google has relevant results and that is what matters."

Added another, "Desperation is getting higher then?"

Ms. Nguyen (Photo: We Are NY Tech)

New York-based street style social network Thre.ad announced in an email sent out to users today that it will be shutting down. The company's owners would probably rather you think of it as a pivot, however: According to the announcement, they're folding Thre.ad into a new ecommerce site called That's Foxy, which will deliver "shop-able products that are inspired by what’s trending in the community."

The email announcement explains that the transition from Thre.ad to That's Foxy is due to the fact that many of Thre.ad's users browsing street style looks wanted the option to be able to easily shop for the items showcased in the photos. A quick perusal of That's Foxy shows street style-like photos with a specific accessory or article of clothing highlighted, which users can click to purchase.

Thre.ad launched in private beta in November 2011 and was in the process of raising a $760,000 round back in February; according to its Form D, the company had raised $560,000 of that round. No updated Form Ds have since been filed.

The company's CEO, Mimi Nguyen, is a fixture on the New York tech social scene. Last year, she helped organize the Raise Cache fashion show to help benefit Hack NY. Justin Bieber, who knows Ms. Nguyen through a nonprofit she cofounded called Pencils of Promise, was rumored to have agreed to invest in Thre.ad, though that was never confirmed. "If he ever wants to [invest], I wouldn’t be against that,” Ms. Nguyen told Mashable at the time.

Wonder if the Biebs will be willing to toss some cash at That's Foxy?

Good things come to those who wait, a few months at least. Wantworthy, the fashion bookmarking site that graduated from TechStars New York's second class in October, has raised at least $859,998 towards a $999,999 equity round, according to the company's Form D filing with the SEC.

Just before Demo Day, co-founders Lauren McDevitt and Josh Wais told Betabeat they wanted to build a personalized home for online shoppers that lets consumers organize, compare and get feedback on items by way of a handy bookmarklet.

At the time, the startup was deriving its revenue from affiliate marketing networks, but said that that might change going forward, noting the data potential for retailers who want to know what items shoppers are interested in beyond what they put in one cart. The idea, back then, was to build relationships with brands to take a percentage of transactions.

As we've reported, Pinterest is fast gaining ground as a sort of shopping wish list, judging by the number of pretty dresses, clothes, and other girlie items on display on the site. We noticed quite a few pinners merely commenting "WANT" below a particularly fetching garment. Wantworthy however, is built with an eye toward buying over browsing.

Based on the Form D, it looks like the company is still in search of $140,001. We've reached out to Wantworthy about the funding and will update the post when we hear back.