startup rundown

Startup News: Shop ‘Local’ Edition

(flickr.com/nataliemaynor)

Shop ‘til you drop Shopkick—a location-based shopping app which rewards shoppers for walking into stores and interacting with products—has just announced a partnership with Macy’s. As of last week, customers at Macy’s more than 800 brick-and-mortar U.S. locations can now earn rewards and receive exclusive offers whenever they walk into a store, which was made possible through a technology partnership with Mood Media. The app is available for both iPhone and Android.

Shopping, continued Local startups Local Response and ShopLocal are teaming up to combine the former’s real-time intent monitoring system and the latter’s SmartCircular API—which will generate mobile-based incentives for in-store customers, including coupons, loyalty rewards and discounts. (Which sounds a lot like Shopkick, if you ask us.) ShopLocal’s promotional services are already used by retailers like Target, Best Buy, Home Depot, Staples, CVS and Searswhich isn’t exactly what we’d expect from such a seemingly obvious name, but there you have it. Read More