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	<title>Betabeat &#187; ShoeDazzle</title>
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		<title>Betabeat &#187; ShoeDazzle</title>
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		<title>Booting Up: Looks Like Notorious Club Kid Mark Zuckerberg Was at a Rave</title>

		<comments>http://betabeat.com/2013/01/booting-up-looks-like-notorious-club-kid-mark-zuckerberg-was-at-a-rave/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 08:17:04 -0400</pubDate>
					<link>http://betabeat.com/2013/01/booting-up-looks-like-notorious-club-kid-mark-zuckerberg-was-at-a-rave/</link>
			<dc:creator>Patrick Clark</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=78144</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/01/zuck-original.png"><img class=" wp-image-78146 alignleft" alt="zuck original" src="http://nyobetabeat.files.wordpress.com/2013/01/zuck-original.png" width="410" height="230" /></a>Facebook founder and CEO Mark Zuckerberg raved about his company, declaring the social media giant a "mobile company" during a conference call discuss quarterly earnings. [<a href="http://betabeat.com/2013/01/facebook-releases-earnings-fourth-quarter-q4-mobile-ad-revenu/">Betabeat</a>]</p>
<p>More importantly, is that a picture of the Zuckster at a rave? According to the DJ shown in the image at left, the photo was taken three years ago. [<a href="http://gawker.com/5980433/is-this-a-picture-of-mark-zuckerberg-at-a-rave?utm_campaign=socialflow_gawker_facebook&amp;utm_source=gawker_facebook&amp;utm_medium=socialflow">Gawker</a>]</p>
<p>Note to BlackBerry: Next time you launch a big new product, maybe better to firm up your release date before you hire Alicia Keys to sing your praises. [<a href="http://www.bloomberg.com/news/2013-01-31/blackberry-10-debut-fizzles-as-u-s-customers-left-waiting-tech.html">Bloomberg</a>]</p>
<p>Sometimes matching a business model to a celebrity founder is like picking out the right pair of shoes to go with a pair of new pants. ShoeDazzle, the online shoe-seller cofounded by Kim Kardashian, dropped its subscription model a year ago. Now the subscription package is back. [<a href="http://allthingsd.com/20130130/shoedazzle-hoping-to-woo-back-customers-with-new-subscription-offer/">AllThingsD</a>]</p>
<p>A man was shot dead in Georgia after a GPS error lead him to the wrong house. [<a href="http://gizmodo.com/5980125/man-shot-dead-after-gps-error-leads-him-to-wrong-house">Gizmodo</a>]</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2013/01/zuck-original.png"><img class=" wp-image-78146 alignleft" alt="zuck original" src="http://nyobetabeat.files.wordpress.com/2013/01/zuck-original.png" width="410" height="230" /></a>Facebook founder and CEO Mark Zuckerberg raved about his company, declaring the social media giant a "mobile company" during a conference call discuss quarterly earnings. [<a href="http://betabeat.com/2013/01/facebook-releases-earnings-fourth-quarter-q4-mobile-ad-revenu/">Betabeat</a>]</p>
<p>More importantly, is that a picture of the Zuckster at a rave? According to the DJ shown in the image at left, the photo was taken three years ago. [<a href="http://gawker.com/5980433/is-this-a-picture-of-mark-zuckerberg-at-a-rave?utm_campaign=socialflow_gawker_facebook&amp;utm_source=gawker_facebook&amp;utm_medium=socialflow">Gawker</a>]</p>
<p>Note to BlackBerry: Next time you launch a big new product, maybe better to firm up your release date before you hire Alicia Keys to sing your praises. [<a href="http://www.bloomberg.com/news/2013-01-31/blackberry-10-debut-fizzles-as-u-s-customers-left-waiting-tech.html">Bloomberg</a>]</p>
<p>Sometimes matching a business model to a celebrity founder is like picking out the right pair of shoes to go with a pair of new pants. ShoeDazzle, the online shoe-seller cofounded by Kim Kardashian, dropped its subscription model a year ago. Now the subscription package is back. [<a href="http://allthingsd.com/20130130/shoedazzle-hoping-to-woo-back-customers-with-new-subscription-offer/">AllThingsD</a>]</p>
<p>A man was shot dead in Georgia after a GPS error lead him to the wrong house. [<a href="http://gizmodo.com/5980125/man-shot-dead-after-gps-error-leads-him-to-wrong-house">Gizmodo</a>]</p>
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		<title>The Schlumpy Guy Who Convinced Silicon Valley That Jessica Alba Was Sexy</title>

		<comments>http://betabeat.com/2012/11/brian-lee-jessica-alba-the-honest-company-kim-kardashian-shoedazzle/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 09:47:54 -0400</pubDate>
					<link>http://betabeat.com/2012/11/brian-lee-jessica-alba-the-honest-company-kim-kardashian-shoedazzle/</link>
			<dc:creator>Patrick Clark</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=71407</guid>
		<description><![CDATA[<p><div id="attachment_71437" class="wp-caption alignleft" style="width: 230px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/jessica_alba_2011.jpg"><img class="size-full wp-image-71437" title="Jessica_Alba_2011" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/jessica_alba_2011.jpg" height="293" width="220" /></a><p class="wp-caption-text">Sexy? (Wikipedia)</p></div></p>
<p>There's no accounting for differences of taste or opinion. Some people see celebrity-founded ecommerce startups as evidence of an inflating bubble. Others are busy <a href="http://betabeat.com/2012/11/your-celebrity-vc-firm-is-a-horrible-idea-here-let-everyone-count-the-ways/">raising money</a> from rap stars' managers. Some people go for Jessica Alba's girl-next-door looks and sex-symbol status. Others prefer "middle-aged, slightly out-of-share Korean."<!--more--></p>
<p>That last according to <em>The New York Times </em><a href="http://www.nytimes.com/2012/11/26/technology/building-start-ups-using-stars-ties-to-fans.html">profile of Brian Lee,</a> a Silicon Valley fixture who's made his name helping stars launch businesses focusing on the consumer web. Mr. Lee got his start more than a decade ago by partnering with former O.J. Simpson lawyer Robert Shapiro on LegalZoom. His current projects include Kim Karshashian's subscription service, <a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;ved=0CDsQFjAA&amp;url=http%3A%2F%2Fwww.shoedazzle.com%2F&amp;ei=OXyzUIbxAoT30gHYkYHYBg&amp;usg=AFQjCNHMVXxszkx3e2fiNZdj7REi5RSoxg">ShoeDazzle</a>—which raised $66 million in venture capital, but <a href="http://gigaom.com/2012/09/25/shoedazzle-no-longer-dazzling/">appears to be flailing</a>—and Ms. Alba's <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;ved=0CD8QFjAA&amp;url=https%3A%2F%2Fwww.honest.com%2F&amp;ei=JHyzUMj7O7O80QGpuICICA&amp;usg=AFQjCNF1hQr3pNQTrZNAyRWnTA3_OHyNFA">The Honest Company</a>, which sells eco-friendly baby products.</p>
<p>Mr. Lee's secret to wedding entertainment and technology players? According to Jeremy Liew, managing partner at Lightspeed Venture Partners, an investor in ShoeDazzle, it's one part Hollywood connections, one part force of personality. "He’s a middle-aged, slightly out-of-shape Korean guy who got Jessica Alba and Kim Kardashian to start companies with him," Mr. Liew told the <em>Times</em>.</p>
<p>According to Ms. Alba, her partner has a certain appeal for tech investors. “I was just turned down by so many people because it wasn’t sexy,” she told the <em>Times.</em></p>
<p>Then she started showing up to meetings with Mr. Lee.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_71437" class="wp-caption alignleft" style="width: 230px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/jessica_alba_2011.jpg"><img class="size-full wp-image-71437" title="Jessica_Alba_2011" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/jessica_alba_2011.jpg" height="293" width="220" /></a><p class="wp-caption-text">Sexy? (Wikipedia)</p></div></p>
<p>There's no accounting for differences of taste or opinion. Some people see celebrity-founded ecommerce startups as evidence of an inflating bubble. Others are busy <a href="http://betabeat.com/2012/11/your-celebrity-vc-firm-is-a-horrible-idea-here-let-everyone-count-the-ways/">raising money</a> from rap stars' managers. Some people go for Jessica Alba's girl-next-door looks and sex-symbol status. Others prefer "middle-aged, slightly out-of-share Korean."<!--more--></p>
<p>That last according to <em>The New York Times </em><a href="http://www.nytimes.com/2012/11/26/technology/building-start-ups-using-stars-ties-to-fans.html">profile of Brian Lee,</a> a Silicon Valley fixture who's made his name helping stars launch businesses focusing on the consumer web. Mr. Lee got his start more than a decade ago by partnering with former O.J. Simpson lawyer Robert Shapiro on LegalZoom. His current projects include Kim Karshashian's subscription service, <a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;ved=0CDsQFjAA&amp;url=http%3A%2F%2Fwww.shoedazzle.com%2F&amp;ei=OXyzUIbxAoT30gHYkYHYBg&amp;usg=AFQjCNHMVXxszkx3e2fiNZdj7REi5RSoxg">ShoeDazzle</a>—which raised $66 million in venture capital, but <a href="http://gigaom.com/2012/09/25/shoedazzle-no-longer-dazzling/">appears to be flailing</a>—and Ms. Alba's <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;ved=0CD8QFjAA&amp;url=https%3A%2F%2Fwww.honest.com%2F&amp;ei=JHyzUMj7O7O80QGpuICICA&amp;usg=AFQjCNF1hQr3pNQTrZNAyRWnTA3_OHyNFA">The Honest Company</a>, which sells eco-friendly baby products.</p>
<p>Mr. Lee's secret to wedding entertainment and technology players? According to Jeremy Liew, managing partner at Lightspeed Venture Partners, an investor in ShoeDazzle, it's one part Hollywood connections, one part force of personality. "He’s a middle-aged, slightly out-of-shape Korean guy who got Jessica Alba and Kim Kardashian to start companies with him," Mr. Liew told the <em>Times</em>.</p>
<p>According to Ms. Alba, her partner has a certain appeal for tech investors. “I was just turned down by so many people because it wasn’t sexy,” she told the <em>Times.</em></p>
<p>Then she started showing up to meetings with Mr. Lee.</p>
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