This Happened

ShockBottoms Sweatpants: Support Darfur On Your Ass [UPDATED]

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This is definitely a real thing! Update below.

Have you ever sat around dreaming up ways to make your backside appear more socially conscious? Us neither. But the idea has apparently occurred to a California startup called ShockBottoms.

The company, which has yet to pick up any Twitter followers, appears to be taking preorders for American Apparel sweatpants emblazoned with “Darfur” or Che Guevara¬†silkscreens where the “Juicy” should be.

“Broadcast edgy messages (from your derri√®re) that make people look, and then think,” the site advertises. Read More