Gizmodo's Sam Biddle sluttin' it up at CES. (Photo: Gizmodo)

News of the first annual Objectify a Male Tech Writer Day swept across the web this morning following an article penned by one of the event's founders, gaming and social media reporter Leigh Alexander. "From booth babes to harassment, snide comments to double standards, women have often had a hard time feeling comfortable around the tech industry," she wrote. In order to demonstrate "the absurdity of objectifying people you claim to agree with or support intellectually," she's encouraging female tech writers to give gendered compliments or make sexist proclamations to men about their work.

Though the actual Objectify a Male Tech Writer Day isn't until February 1st, Betabeat--comprised primarily of female writers--could hardly contain ourselves. Here are 25 gendered comments for 25 of our favorite male tech writers.

Walt Mossberg: What's a pretty face like yours doing buried in those product specs?

Mike Isaac: Shut up, honey, the women (Kara and Liz) are talking.

Ryan Tate: Started a flame war with Steve Jobs just to get some attention.

Sam Biddle: Hey baby, want a massage?

Mat Honan: It's cute how you just discovered two-step authentication last year.

David Pogue: All your scoops come from your PR girlfriend.

Michael Arrington: Swaggy? More like bitchy. Men should keep their opinions to themselves.

Steven Levy: Only wears glasses to look more authentically geeky.

John Herrman: 17 Ways John Herrman Uses His Looks to Get Ahead

Peter Kafka: You smell amazing.

Farhad Manjoo: Maybe I'd take you more seriously if your Twitter avatar wasn't so suggestive.

Anil Dash: Nag!

Peter Ha: Only a celebrated reporter because he can fill out a hoodie.

Carl Franzen: Just because it's an all-night hackathon doesn't mean you shouldn't put in a little effort.

Om Malik: He just googled some companies to look cool, he doesn’t really get tech.

Eric Eldon: We know Alexia does all the work and you were just hired as window dressing.

Ben Popper: Why are you being MEAN to STARTUPS?

Josh Topolsky: Why don't you go back to makeup reviews?

Steve Kovach: Your obsession with Snapchat proves you're a sexting slut.

Jason Del Rey: Your Twitter presence is adorable.

Nick Bilton: Maybe try an industry where you'd fit in better, like construction.

Ashlee Vance: Who'd you sleep with to get on the Techmeme leaderboard?

Bryan Goldberg: We never see you around at tech parties. You should come outttttt more.

Christopher Mims: FAKE GEEK GUY ALERT

Adrian Chen: Pretending to like Reddit so he can be the only boy in a girls' club.

Brian X. Chen: What's a nice boy like you doing at a gadget convention?

Calling these guys cavemen is an insult to cavemen everywhere.

There's an entire meme, Good Guy Greg, devoted to defining and modeling what makes someone a decent dude. It's consistently charming. He now has a counterpart, Good Girl Gina. Unfortunately, instead of being a living example of graciousness and thoughtfulness, she mostly cooks for her boyfriend and prioritizes your sexual pleasure above her own.

Ain't the Internet grand?

The Daily Dot reports that after seeing what seemed like "the hundredth Gina who cooked breakfast after giving a guy a blowjob while he smoked a joint and played Nintendo," Redditor LaTeX_fetish decided to try capturing the meme's "essence." So she scraped the details from every meme created prior to September 27, then sorted them into one or more predefined categories, like "Sexualized or objectified," "has anal sex," and "references to her period."

She then posted the results to Shit Reddit Says, and concluded:

If someone wants to be a Good Girl, then reddit already has it figured out. A Good Girl is an object to be lusted after. A Good Girl makes sure you're sexually satisfied, either by her or someone else. A Good Girl defies stereotypes, unless they play into your desires, like when she cooks for you.

There's a graph, too:

GrumpyCat.GIF

It should be noted that there are several examples that fall outside these lines, like "Hears you coughing in class; offers you a cough drop" and "Sees you have two items in line; lets you go first." But they're drowning in a sea of slime, like "Hooks you up with a deal; sucks your dick" and "Vagina is too sore to have sex again; has sex again. Your pleasure is more important than her suffering."

Charming! Play them off, Good Guy Greg:

(Photo: Twitter)

The official Twitter account for the country of Sweden has tweeted relatively uneventfully following its Henry Blodget moment back in June, when a Swedish citizen named Sonja dispatched some questionable tweets about Jewish people. But this week's Swedish tweeter is Naseer Alkhouri, a "homeopathic Swede" who develops games for a living. In addition to tweeting adorable fruit sculptures and a treatise on citizenship, the issue of sexism in gaming appears close to Mr. Alkhouri's heart. For the past couple of hours, he's used the platform--which boasts close to 68,000 followers--to broach the sensitive topic.

Mr. Alkhouri's argument is a reasonable one: "I am not only a game dev, but a gamer as well. That said, I don’t feel particulary welcome in the community. Gamers got issues," he tweeted. "Gamers tend to be misogynist, rasist and rather unpleasant overall, especiallly online. I am rather saddened by the behaviour of my peers, for me gaming is an inclusive hobby. That’s why I got hooked afterall."

Upon receiving some unfavorable responses, Mr. Alkhouri tweeted, "I am getting flack for speaking about this, but no threats, no harrasement. What did Anita Sarkeesian get?"

Ms. Sarkeesian gained a modicum of notoriety in gaming circles after she spearheaded a Kickstarter project to make a docuseries about gender tropes in video games and became a target for angry gamer dudes worldwide.

By standing up for her, Mr. Alkhouri probably didn't do himself any favors in the rabid gaming community, but his actions are pretty commendable. Using a well-read platform to discuss issues that are important to you seems like a better way to use Twitter  than talking about Jewish penises.

(Photo: IGN)

As a pretty avid Xbox aficianado and also a person with two X chromosomes, this Betabeat reporter was unsurprised to read in the New York Times today about the seriousness of sexism in gaming culture. We gave up using a mic on Xbox Live long ago, the slew of vicious insults hurled at us just for having a girly voice not worth it when we could happily kick friends' asses on local co-op mode, no slurs necessary.

But the Times's piece hammers home just how rampant the degradation is, and it's pretty jarring. In one video clip embedded in the article, a female gamer's coach threatens to "smell her" as punishment for losing a round in Cross Assault. It's not the creepiest thing we've ever seen, but it comes damn close.

Writes the Times:

In other game communities, however, sexual threats, taunts and come-ons are common, as is criticism that women’s presence is “distracting” or that they are simply trying to seek attention. Some have been offered money or virtual “gold” for online sex. Some have been stalked online and in person.

In good news, however, some gamer bigshots are taking measures to weed out sexism in gaming. “The nasty undercurrent in the scene isn’t a joke or a meme,” one gaming tournament cofounder told the Times. “It’s something we need to fix.”

Now if you'll excuse us, we have some yelping skags to kill in Borderlands.

More like .NOPE. (Screencap)

Oh Go Daddy, what are we going to do with you? The domain registration company is embarking on a campaign to rehabilitate its frat-tastic public image, and today, the New York Times provides a preview of the commercial that's meant as an opening salvo. And how, pray tell, are they hoping to convince us?

The spot includes a barely dressed woman, but she is treated in a tongue-in-cheek manner. “Behold Charlene,” intones an announcer. “Charlene is how GoDaddy attracts domain name customers.”

The nymph is joined by an awkward-looking GoDaddy technical employee. “But there is also Carl,” the announcer declares. “Carl is how GoDaddy keeps customers.”

In the unlikely event that that message was too subtle for you, the commercial concludes by saying outright that Go Daddy is, “Charlene on the outside, Carl on the inside.”

Because we are nothing if not generous here at Betabeat, let us offer Go Daddy a spot of free advice: Maybe don't attempt to solve your lady problems with a commercial that is, basically, the very definition of the double standard? Here's what that voiceover says to us: "Ladies are for breast-gawking, dudes are for computer-fixing."

Just a thought.

Ms. Pao (kpcb.com)

When VC firm Kleiner Perkins filed its response to partner Ellen Pao's gender discrimination suit (nearly a month ago now), included in the flurry of legal documents were requests to require Ms. Pao to submit to binding arbitration.

Now the Mercury News reports that the presiding judge has spoken--tentatively, at least--and she'll be required to do no such thing. Kleiner argued that partners signed arbitration agreements with each of the firm's new funds; Ms. Pao's lawyer rejoined that only an umbrella agreement would do, and his logic apparently carried the day.

Of course, we should also note that lawyers for both sides are still due at a hearing today, where Kleiner has a chance to try talking the judge into reversing his ruling. Maybe somebody's got an ace up his sleeve?

It wasn't all bad news for Kleiner Perkins, however, as the judge did grant the firm's request to keep partner compensation information--which is, of course, crucial to Ms. Pao's allegations--quiet. And here we were getting so excited about poring over those spreadsheets and figuring out who had the most pocket money.

Anyone hoping for courtroom dramatics may still be disappointed, though, as this makes an out-of-court settlement a distinct possibility. And if the VC firm has any inclination to keep things quiet, that might be its last option.

An important figure in the history of computing who also happened to be a woman. (flickr.com/misbehave)

There we were, idly checking our Twitter feed over brunch, when out lept the lede for the Times' piece on Kleiner Perkins, Ellen Pao, and Silicon Valley sexism. The opening line: "MEN invented the Internet." [New York Times]

Ladybeat considered a takedown, but there's no way we could top what Xeni Jardin has already written. [Boing Boing]

At least they didn't drag "brogramming" into this. [news.com.au]

Elsewhere on the Internet, Facebook is working on ways for kids younger than 13 to use the social networking site with parental supervision. That's going to end well. [Wall Street Journal]

Basically admitting the U.S. government was behind Stuxnet is going to have foreign policy fallout. [Ars Technica]

Here's how Groupon wound up turning down that enormous acquisition offer from Google. It all seems so long ago and far away. [Wall Street Journal]