Anyone that’s ever had the pleasure of a telephonic interaction with their unfriendly, corporate cable and broadband provider knows just how invested they are in upselling. Calling because your cable box stopped working for no discernable reason? Well, how would you like to add a landline while you wait. And wait. And wait. And wait.
The flip side of that upselling, of course, is hiding cheaper, unbundled options from consumers. Today, the Federal Communications Commission imposed an $800,000 fine on Comcast for failing to market its standalone broadband Internet service, reports PCWorld.
In a settlement agreement for a class action lawsuit filed yesterday, Facebook agreed to give users more control of their face. According to the terms of the agreement, which still needs to be approved by the judge, users will now be able to opt-out of having their likeness appear in a type of ad Facebook calls “Sponsored Stories,” says Reuters.
Back in December, Betabeat got a copy of a leaked document that showed how Sponsored Stories would feature the name of friend and the friend’s profile picture and an indication that they “liked” the advertiser in question. The social network thought it had a sweet new revenue stream locked up seeing as users are more likely to click on something when they see their friends’ face attached to it as an endorsement.