Childish Gambino, AKA, Donald Glover, AKA, Troy from 'Community', AKA Another Rapper On Tumblr.

Yesterday, we noted that—following in Odd Future's lead—yet another "hot" rap act has dropped a reference to Tumblr in one of his songs: critical darling (and Kanye West signee) Pusha-T, who used Tumblr as a slag of sorts on another up-and-coming rapper. Well, today, a Tumblr employee notes a track of yet another much-discussed up-and-coming rapper (who also happens to work as a prime-time TV star when he's not rapping) whose recent track lays down love—or a form of it—for the social network/microblogging platform.

The one and only TopherChris—the editorial director of Tumblr—takes note of Childish Gambino (AKA: Donald Glover, currently starring in NBC's Community when not rapping, or being maligned for his rapping alter-ego's misogyny), whose latest song references the very company TopherChris works for:

Send me naked pics, I’mma Tumble that
I’m the shit, been the shit, fuck a humble brag

Via rap explainer site Rap Genius:

[Childish Gambino] is known for being an avid Tumbler. He constantly posts pictures of sexy women, dope clothing, and music he enjoys on his website.

Three's a trend! That's Odd Future, Pusha T, and Childish Gambino who have all rhymed about Tumblr. Were we to try to extrapolate "meaning" from this for Tumblr, we'd say that it clues the world into the fact that ostensibly, Tumblr's beginning to reach a culture saturation point, one marked with references made by or utilization by either up-and-coming or already established rap acts, and it's only going upward from here! In reality, it "means" nothing other than rappers need something that rhymes with, like, "humblr" or whatever, and they just so happen to be using it, like a bunch of other people. But it's sure fun to think about!

Or we could just tell you that Tumblr is quickly becoming The Culturally Prominent Misogynist's Social Network of Choice. But: nah, son. TechCrunch, have at it.

[That said, we eagerly await Ann Coulter's forthcoming screed on how Tumblr is for violent, communist, anti-government misogynistic black men. Hey, it could happen.]

Pusha T does not care for your Tumblrarity.

What tipping point is represented when your startup and/or social network is being referenced by some of the most popular rappers being listened to at the moment?

Whatever it is—and whatever it represents—Tumblr seems to have managed its way there. First, they were name-checked on Odd Future's single "Sandwitches," released earlier this year. Quoteth one Hodgy Beats of Odd Future:

Kill me with a chainsaw/and let my balls dangle/Triple six is my number/you can get it off my Tumblr.

Charming! Now, Clipse member (and Kanye West's G.O.O.D. Music signee) Pusha T drops a reference to Tumblr on his latest freestyle, "Peso." And it's not nice!

Background: "Peso" is a song by Hottest New Rapper Alive Right Now, a gentleman who goes by the name of A$AP Rocky, who recently found himself on the receiving end of a $3M record deal. The song "Peso" and the clip for it is basically everywhere.

So, as is wont to happen when a rapper releases a popular ("hot") track, other rappers will release their own raps over that beat, usually in the form of a "freestyle." And Pusha's freestyle for "Peso" came out (or: "dropped") today.

In Pusha's take on "Peso", the rapper regards A$AP Rocky's recent success and record deal as marginalized when given to comparison of his own success (fiscal and otherwise), noting:

“If money talks you mumblers/you try it on/and take it off/then post a pic on your Tumblrs.”

For those looking to parse that, it is Betabeat's professional opinion that Pusha T is noting the documentation of one's ostensible wealth as hollow and for-show, as evidenced by the mere act of one posting such evidence to one's Tumblr. One might even go so far as to suggest that Pusha is commenting on the financial demographic of Tumblr users at-large as marginal to his own.

For the record, Pusha T is on Twitter, Facebook, and has a website with an RSS feed, but does not seem to have a verifiable presence on Tumblr (pushat.tumblr.com and pusha-t.tumblr.com are both otherwise occupied).

And also, for the record, A$AP ROCKY does indeed have a Tumblr presence.