Hacking the Hurricane

An Inside Look at How New York’s Masters of Disruptions Stepped Up to Help with Hurricane Relief

The scene at Secret Clubhouse. (Photo: Tumblr)

Late last week, Betabeat took a two-hour trip via interborough bus to Secret Clubhouse, a newly launched Williamsburg coworking spot. The shared office (decorated with vintage Apples and a motley assortment of posters) was packed with techies typing away on the laptops, but the vibe was no more panicked than that of an undergraduate library in the earliest days of reading period.

Nearby, permanent residents Small Girls PR were hashing out wardrobing details for the upcoming “Tech Homecoming” fundraiser and upending their desks in search of a missing checkbook. The occasional burst of laughter filtered from the back, and every so often someone would look up with a piece of news gleaned from Twitter. But quiet largely reigned.

The only obvious sign of extraordinary circumstances was a sign on the wall, handwritten grade-school-binder style: “Sandy Shelter,” it said, with a Wifi login and the message of support, “we <3 u.” Read More