Freshly Minted

Why’d Apple Buy Beats and Booklamp? Probably to Build a Massive Subscription Platform

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Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week and tell you what you need to know and why it matters.

The deal: Apple acquired book analysis startup Booklamp for an alleged $10 to $15 million, likely to begin work building a book subscription platform, or something much bigger.

Apple is always stark and shady when it comes to their acquisitions. They’ve bought a number of under-the-radar startups, and when asked why, they offer up the same response:

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Read More

Freshly Minted

Freshly Minted: For This Book Subscription Platform, The Publishing World Is Their Oyster

As reading habits shift over to digital, subscription models are poised to seize a huge portion of the ebook market. (via Getty)

Welcome to Freshly Minted, where we examine an overlooked deal or funding announcement in tech from the past week, and tell you what you need to know, and why it matters.

This week’s deal: Oyster, the Netflix for books, signed a deal with Simon & Schuster that will give Oyster subscribers access to Simon & Schuster’s entire backlist.

Oyster, a service that charges $10 a month for all-you-can-read access to a library of half a million books, just added heavyweight Simon & Schuster to their list of publishers. That makes two of the Big Five companies that dominate the publishing game, and if Oyster can sign on the remaining three publishers, they could take their place among companies like Spotify and Netflix as one of the great subscription titans of the decade. Read More