Beer Me Storied New York venture capital firm Lerer Ventures knows its target audience. According to a tweet from Scoutmob cofounder Dave Payne, Lerer is hosting a beer pong tournament for some of the companies it has invested in. "just got invited to a beer pong tourney by one of our venture investors," tweeted Mr. Payne. "that's hard core @lererventures. well done."

Competition at the tournament seems like it will be quite fierce. "hope you've been practicing," responded Northeastern student Scott Edelstein. "i've seen@benjlerer win with his eyes closed."

In fact, here's proof:

(Photo: Twitter)

Twitter Tempest There's no beef like a Twitter beef. Exhibit A: This week's digital bar brawl between erstwhile TechCrunch writer Paul Carr (now EIC of NSFW Corporation) and current TechCrunch writer Ryan Lawler.

The opening salvo came from Mr. Carr: "This is the dumbest thing I've read on TechCrunch all hour," he tweeted, pointing to a post uncritically touting some stats from Airbnb. Told, "at least it wasn't a slideshow," Mr. Carr responded: "it would have been had Airbnb sent a slideshow." It might've stayed there, had Mr. Lawler (the author of the piece) not leapt into the fray and gone nuclear. "I wish I could build a career on my own drunkenness and self loathing," he rejoined. Oh, dear.

The back and forth that ensued was collected by the parody account @NextTechBlog and given the title of, "Utterly Embarrassing Interpersonal Shit-Show In Front Of Everyone." And Start-ups: Silicon Valley star Kim Taylor knew her opening when she saw it: "Season 2 of #SiliconValley: Self important tech reporters argue on twitter like 12 year old girls."

Diwali, D.C. Style LocalResponse founder Nihal Mehta spent some time in Washington D.C. this week. But instead of snapping pics at the Lincoln Memorial or going bar hopping in Adams Morgan like your typical D.C. visitor, Mr. Mehta attended the White House's official Diwali celebration. "current status: in the @whitehouse eating a samosa after mtg the first hindu congresswoman @tulsigabbard after #diwalipuja w/@joebiden," Mr. Mehta tweeted. If that doesn't trigger your FOMO sensibilities, he then followed it up with a photo of Vice President Biden lighting the Diwali Diya. Baller status: unlocked.

(Photo: Twitter)

Interpersonal Fitness Adventures in Timehop: Seven years ago, Foursquare founder Dennis Crowley gave all his friends pedometers, "in an attempt to make a poor man's NikeFuel." No word on whether it worked.

Sadface Tumblr ad man Rick Webb shared the below photo--on his Tumblr, natch--depicting a rather deserted-looking Microsoft store. Given that it opened just a few weeks ago, and that the holidays are approaching, shouldn't it be slightly more crowded? Poor Steve Ballmer. "This would be comical if it wasn’t so sad," Mr. Webb offered.

(Photo: Tumblr)

Ayndroids Among Us It seems tech world conscience (and 2012 Tech Insurgent!) Anil Dash had quite the interesting conversation recently. "Odd FB exchange with a founder who says 80% of U.S. are worthless & just take," he tweeted, adding that he "Blocked me when I asked why his homepage doesn't say that." Unfortunately, Mr. Dash didn't reveal the unnamed founder's identity, other than to clarify it wasn't a Facebooker and he'd started "a few companies." Perhaps we'll just dub this mystery man John Galt, which would surely delight him to no end.

As always: Overheard a juicy tidbit about impending departures or imminent acquisitions? Dying to dish about startup blunders or frothy financing? Holler at your girls: tips@betabeat.com We’ve also implemented an anonymous tip box for you covert tipsters out there; you can find it on the top-right corner of our homepage.

Scoutmob deals served up in the foursquare app

New York's most itterative location based social network likes to pitch itself as the modern day loyalty card, so it makes sense that it would want to offer its users deals and discounts when they check in. But rather than building out an extensive sales force, it has been adding deals from companies like LivingSocial, Gilt Groupe, AT&T, Zozi and Groupon.

Now foursquare is partnering with Atlanta based Scoutmob to add another 500 local deals in 13 American cities. “Of all the deal integrations we’ve done, the Scoutmob partnership most closely aligns with our own Specials format, where no payment is required to redeem deals spontaneously” said Tristan Walker, Director of Business Development at foursquare. 

Foursquare founder Dennis Crowley often talks about how he wanted the service to help people get away from their computers. Scoutmob co-founder Michael Tavani echoes that statement, noting that, "From day one, we've been utilizing a user’s location as a form of currency. That has allowed us to flip the traditional ‘pay upfront’ deal model on its head. Our thought is that locals should impulsively explore their cities; having to pay upfront for a deal doesn't really allow that behavior."

Union Square Ventures Andy Weissman had a blog post today about the fundamental ways in which web advertising is broken, largely because it borrowed its form from print. He hopes a golden age of internet marketing may soon be upon us, if companies learn how to build products that match the natural experience of using their service. Deals for places users check in seems like a strong example of this new kind of well integrated local marketing. The question is how much revenue can it ultimately drive to foursquare, which is rapidly expanding its head count on the east and west coast.