Talent Crunch

Scopely Recruits Engineers Using the Same Advertising Strategy as DosXX and Old Spice


Stealth start-up Scopely, the Los Angeles-based brainchild of Eytan Elbaz, of Google AdSense fame, just scored an undisclosed round of funding–some of it from New Yorkers Lerer Ventures and TechStars’ David Tisch, as well as StockTwits’ Howard Lindzon and Greycroft Partners, so they’re staffing up.

The start-up already boasts 12 senior engineers. But to attract more, Scopely is taking an advertiser’s approach to recruiting, with slogans and images that  call to mind DosXX’s fawning “Most Interesting Man in the World” campaign and the absurdity of Old Spice’s man-on-a-horse spiel. It’s no surprise, really, some of its existing staff hails from storied ad agency Saatchi and Saatchi and Hollywood via Warner Brothers. At the top of the page, the tag line changes from “Was your autobiography written in Node.Js… before it was invented?” to “Were you able to handle 100,000 requests/second at your high school prom?” Below that, people who refer new hires are promised prizes like beard grooming oil, sex partner panther [Ed note: we’d be into either] cologne, and $11k cash wrapped in bacon. Mmm.

Think of it as the employer equivalent of the best cover letter ever. Read More