(photo: flickr user USFWS Pacific)

Job Search CareerSonar, a new job search site designed to help users discover the most promising career opportunities by integrating their Facebook and LinkedIn profiles, just announced their private beta launch. You can try out the site now with an early access invite.

Pets PetFlow, a New York-based scheduled pet food delivery service, just announced that it fulfilled more than $2.5 million in pet food and supply orders during the month of July. The company projects it'll generate more than $30 million in sales by the year’s end.

Filters Are your Instagram photos not looking grainy enough lately? If so, you may want to check out StrutType, a new photo app designed to replicate the process of using a strut folding camera. Apparently, the app applies a series of filters, canvases, textures, light leaks and other aging techniques to “render an authentically antiquated image.”

Sharks Now every week can be Shark Week with Zite’s new shark category, which launched Monday. The “personalized magazine” app figures out the things you like to read (in this case, about sharks) and apparently gets better at catering to your taste as you use it.

Intermediary TheyPosted, a site that aggregates pictures posted by celebrities to various social media sites, just announced its launch. Billed as a “searchable firehose of pictures posted by celebrities,” the site advertises that “you don’t even have to be on Instagram and Twitter to see what the Stars are posting.” As further evidence to this point, the company brags that TheyPosted was the fourth organic search for “Michael Phelps Instagram” during “the first few days of the Olympics.” So, if you really want to see what celebrities are doing on Instagram without being on Instagram, this is the site for you.

One stop shopping Hearst Digital is partnering with Mulu to integrate the muluBox shopping widget on Seventeen.com. Designed to make web content more easily shoppable, muluBox enables customers to shop directly for products mentioned in videos and slideshows. A portion of proceeds from muluBox purchases on Seventeen.com will go to support Stomp Out Bullying.

Inc.5000 Inc. just released its 2012 list of the 5000 fastest growing companies in the U.S. Congrats to the three New York companies that made the top 50: Livestream (12), Spongecell  (27) and OnForce Solar (43).

Coming to America The Berlin based startup Trademob is debuting smartBoost—no longer just a powdered energy drink but a data analysis software program designed to help app marketers increase user retention, in-app engagement and app store ranking. The company already has operations in Berlin, London and Paris, and plans to move a full time team of five to ten employees to New York over the coming months.

Online ed Less than two weeks after Skillshare announced the launch of hybrid classes, CEO/Co-Founder Michael Karnjanaprakorn has seen unprecedented interest in his class “Launch Your Startup Idea for Less than $1000,” with 2,584 students currently enrolled.

Back to school The NYC-based ed-tech startup Schoology just announced the opening of the Schoology App Center, featuring over 20 apps built on the Schoology collaborative learning platform for K-12 classrooms.

Apply now Incline, a social enterprise which offers training classes to military veterans looking to start a career in technology, is now accepting applications for its six-week Introduction to Web Development Intensive Course.

Conference Tickets are now on sale for DataGotham, a conference celebrating the NYC data community which will take place September 13-14 at NYU Stern. Speakers will include Steven E. Koonin, the founding Director of NYU’s Center for Urban Science and Progress, and Michael P. Flowers, the Director of both New York City’s Policy and Strategic Planning Analytics Team.

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The latest edutech startup to see a cash infusion from eager investors: Schoology, which has raised $6 million in a round led by FirstMark Capital. Founded in 2009, the company--currently clocking in at one million users--peddles a collaborative learning platform available in a free version for teachers and a paid version for school districts. The investment brings their total funding-to-date to $9.3 million.

In a statement released this morning, founder and CEO Jeremy Friedman said:

This year will bring more exciting innovations as we pioneer and release transformative ways to connect our users to the best, and most relevant, academic content and applications.

The company plans to use the money for staffing up, entering new markets, and promoting its platform globally.

Betabeat reached out to FirstMark managing partner Amish Jani, who explained that the company’s appeal lies partly  in the strength of its technology and partly in its rapid adoption by teachers and students. “It was clear this was disruptive technology and a disruptive approach in an area we think is a big market,” he told us.

Mr. Jani added: “I think the best part about it is that it’s the users who are selecting and adopting technology that they want to use in their classroom environment." That's not just a noble democratic sentiment, either--it also makes the eventual pitch to the school district much easier:

With a platform like Schoology, you have teachers and students not being forced to adopt something coming from top down, but they actually can select into the system, and it’s valuable even from a unit of one or a few. As you start getting more and more people sharing, it begins to virally grow and from there, you wind up being able to go back to the district and saying, ‘Hey, do you want some powerful administrative features?’

Speaking of disruptive edutech: FirstMark also announced a $10 million investment in online learning startup StraighterLine on Friday.