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	<title>Betabeat &#187; Sarah Austin</title>
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		<title>Betabeat &#187; Sarah Austin</title>
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		<title>Rumor Roundup: Warby Parker&#8217;s Missed Connection, Lady Hackers Cosmo Wants YOU</title>

		<comments>http://betabeat.com/2013/01/rumor-roundup-warby-parkers-missed-connection-lady-hackers-cosmo-wants-you/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 17:17:07 -0400</pubDate>
					<link>http://betabeat.com/2013/01/rumor-roundup-warby-parkers-missed-connection-lady-hackers-cosmo-wants-you/</link>
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		<description><![CDATA[<p><strong>Making passes at girls in glasses </strong>Can hip glasses startup Warby Parker make a love connection? One Warby Parker employee who helped a man pick out his glasses seems to have also run away with his heart. The dude did what all millennials do when they see an attractive girl, and posted a Missed Connection about her on <a href="http://newyork.craigslist.org/mnh/mis/3563640929.html">Craigslist</a>:<!--more--></p>
<blockquote><p>I was in the showroom Sunday and you helped me pick out some spectacular frames. Just wanted to say thanks for the confidence boost. As I was leaving I told you that your own glasses are amazing. I should've mentioned your brilliant smile, too. Still thinking of it. :)</p></blockquote>
<p>Here's to hoping this girl isn't creeped out by Internet strangers.</p>
<p><strong>Peas in a pod </strong><em>Start-Ups: Silicon Valley</em> star and "lifecaster" Sarah Austin snapped this pic of her and a friend hanging out with everyone's favorite early-aughts celebrity, Paris Hilton. The trio were partying at Sundance in Park City, Utah. Don't they look like a match made in heaven?</p>
<p><div id="attachment_77673" class="wp-caption aligncenter" style="width: 494px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/321392_744206726695_173481994_n.jpeg"><img class=" wp-image-77673   " alt="(Photo: Facebook)" src="http://nyobetabeat.files.wordpress.com/2013/01/321392_744206726695_173481994_n.jpeg" width="484" height="363" /></a><p class="wp-caption-text">(Photo: Facebook)</p></div></p>
<p><strong>Fight fight fight</strong> Sounds like GroupMe cofounder Steve Martocci recently tangled with that most reviled of New York institutions: Time Warner Cable. Seems a phone call to customer service got a tad heated. “‘If we had choice in NY we would NOT CHOOSE YOU...I urge the city of New York to change laws &amp; eliminate your broken system’ -@smart to @TWC” <a href="https://twitter.com/kfalter/status/292777830062903296">tweeted</a> Poptip founder Kelsey Falter.</p>
<p>Could this be another sign of techies ready to flex <a href="http://betabeat.com/2013/01/reshma-saujanis-campaign-highlights-new-york-techs-newfound-political-prowess/">newfound political muscle</a>? It seems not quite. In the @replies, Mr. Martocci admitted that he was “so so mad, figured there was some law holding back choice, either way, this just fucking sucks.” It's true that cable providers are probably the leading cause of inchoate rage in the five boroughs. And sadly, the traditional recourse seems to be out of Mr. Martocci’s reach: “my building was built in 1897, never getting fios.” Damn those historic homes!</p>
<p><b id="internal-source-marker_0.17988832900300622">Moving day</b> Midtown no more: We hear that the Entrepreneurs Roundtable Accelerator has picked up stakes, relocating from the Times Square area to the far hipper environs of the Flatiron district. The current class of 10 companies (plus several alums) is now ensconced in a spacious 10,000 feet in Chelsea, with FIT as a neighbor. It comes complete with ping-pong table, kegerator-equipped kitchen, and a “videogame cave.” Party at ERA’s house?</p>
<p><div id="attachment_77707" class="wp-caption aligncenter" style="width: 368px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/dsc_0383.jpeg"><img class=" wp-image-77707   " alt="Cozy! " src="http://nyobetabeat.files.wordpress.com/2013/01/dsc_0383.jpeg" width="358" height="239" /></a><p class="wp-caption-text">Cozy!</p></div></p>
<p><strong>Inquiring minds want to know</strong> If there’s one thing that unites denizens of both the Alley and the Valley, it’s frustration at the extent to which the rent is too damn high. But relief may very well be on the way! “Is it rude to ask if/when the Series A bottleneck/whatnot will produce cheaper rents in SF?”<a href="https://twitter.com/semil/status/292785297069056002"> asks</a> Techmeme founder Gabe Rivera. Hope springs eternal, we suppose.</p>
<p><strong>Hey ladies</strong> Are you a hacker? Are you a lady? Have we got a Technologist thinker Gabriella Coleman <a href="https://twitter.com/BiellaColeman/status/294872932046487552">tweets</a>, “Lady hackers, especially with a political bent, Cosmo is wanting to write a story on hacker/hactivistas, Interested?” Boy oh boy, the Hacker News thread about this is going to be one for the ages.</p>
<p><strong>Annals of awkward </strong>What's more "<a href="http://betabeat.com/2012/12/first-round-capital-holiday-video-mashup-call-me-maybe-gangnam-style/">insufferable and obnoxious and annoying</a>" than a venture firm producing a glossy music video mash-up of "Call Me Maybe" and "Gangnam Style"? For one thing, said venture firm producing a "making of" video about the mash-up, and embedding it in their <a href="http://firstround.com/annualreport2012/">annual report</a>. So tell us, Josh Kopelman, about doing your own stunts—did your tush get toasted when the fireworks went off? "I couldn't feel anything," the First Round Capital partner said. "I just felt humiliated."</p>
<p>You and us both.</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/oRR69yDrHVY?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
]]></description>
		<content:encoded><![CDATA[<p><strong>Making passes at girls in glasses </strong>Can hip glasses startup Warby Parker make a love connection? One Warby Parker employee who helped a man pick out his glasses seems to have also run away with his heart. The dude did what all millennials do when they see an attractive girl, and posted a Missed Connection about her on <a href="http://newyork.craigslist.org/mnh/mis/3563640929.html">Craigslist</a>:<!--more--></p>
<blockquote><p>I was in the showroom Sunday and you helped me pick out some spectacular frames. Just wanted to say thanks for the confidence boost. As I was leaving I told you that your own glasses are amazing. I should've mentioned your brilliant smile, too. Still thinking of it. :)</p></blockquote>
<p>Here's to hoping this girl isn't creeped out by Internet strangers.</p>
<p><strong>Peas in a pod </strong><em>Start-Ups: Silicon Valley</em> star and "lifecaster" Sarah Austin snapped this pic of her and a friend hanging out with everyone's favorite early-aughts celebrity, Paris Hilton. The trio were partying at Sundance in Park City, Utah. Don't they look like a match made in heaven?</p>
<p><div id="attachment_77673" class="wp-caption aligncenter" style="width: 494px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/321392_744206726695_173481994_n.jpeg"><img class=" wp-image-77673   " alt="(Photo: Facebook)" src="http://nyobetabeat.files.wordpress.com/2013/01/321392_744206726695_173481994_n.jpeg" width="484" height="363" /></a><p class="wp-caption-text">(Photo: Facebook)</p></div></p>
<p><strong>Fight fight fight</strong> Sounds like GroupMe cofounder Steve Martocci recently tangled with that most reviled of New York institutions: Time Warner Cable. Seems a phone call to customer service got a tad heated. “‘If we had choice in NY we would NOT CHOOSE YOU...I urge the city of New York to change laws &amp; eliminate your broken system’ -@smart to @TWC” <a href="https://twitter.com/kfalter/status/292777830062903296">tweeted</a> Poptip founder Kelsey Falter.</p>
<p>Could this be another sign of techies ready to flex <a href="http://betabeat.com/2013/01/reshma-saujanis-campaign-highlights-new-york-techs-newfound-political-prowess/">newfound political muscle</a>? It seems not quite. In the @replies, Mr. Martocci admitted that he was “so so mad, figured there was some law holding back choice, either way, this just fucking sucks.” It's true that cable providers are probably the leading cause of inchoate rage in the five boroughs. And sadly, the traditional recourse seems to be out of Mr. Martocci’s reach: “my building was built in 1897, never getting fios.” Damn those historic homes!</p>
<p><b id="internal-source-marker_0.17988832900300622">Moving day</b> Midtown no more: We hear that the Entrepreneurs Roundtable Accelerator has picked up stakes, relocating from the Times Square area to the far hipper environs of the Flatiron district. The current class of 10 companies (plus several alums) is now ensconced in a spacious 10,000 feet in Chelsea, with FIT as a neighbor. It comes complete with ping-pong table, kegerator-equipped kitchen, and a “videogame cave.” Party at ERA’s house?</p>
<p><div id="attachment_77707" class="wp-caption aligncenter" style="width: 368px"><a href="http://nyobetabeat.files.wordpress.com/2013/01/dsc_0383.jpeg"><img class=" wp-image-77707   " alt="Cozy! " src="http://nyobetabeat.files.wordpress.com/2013/01/dsc_0383.jpeg" width="358" height="239" /></a><p class="wp-caption-text">Cozy!</p></div></p>
<p><strong>Inquiring minds want to know</strong> If there’s one thing that unites denizens of both the Alley and the Valley, it’s frustration at the extent to which the rent is too damn high. But relief may very well be on the way! “Is it rude to ask if/when the Series A bottleneck/whatnot will produce cheaper rents in SF?”<a href="https://twitter.com/semil/status/292785297069056002"> asks</a> Techmeme founder Gabe Rivera. Hope springs eternal, we suppose.</p>
<p><strong>Hey ladies</strong> Are you a hacker? Are you a lady? Have we got a Technologist thinker Gabriella Coleman <a href="https://twitter.com/BiellaColeman/status/294872932046487552">tweets</a>, “Lady hackers, especially with a political bent, Cosmo is wanting to write a story on hacker/hactivistas, Interested?” Boy oh boy, the Hacker News thread about this is going to be one for the ages.</p>
<p><strong>Annals of awkward </strong>What's more "<a href="http://betabeat.com/2012/12/first-round-capital-holiday-video-mashup-call-me-maybe-gangnam-style/">insufferable and obnoxious and annoying</a>" than a venture firm producing a glossy music video mash-up of "Call Me Maybe" and "Gangnam Style"? For one thing, said venture firm producing a "making of" video about the mash-up, and embedding it in their <a href="http://firstround.com/annualreport2012/">annual report</a>. So tell us, Josh Kopelman, about doing your own stunts—did your tush get toasted when the fireworks went off? "I couldn't feel anything," the First Round Capital partner said. "I just felt humiliated."</p>
<p>You and us both.</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/oRR69yDrHVY?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
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			<media:title type="html">jroyobserver</media:title>
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			<media:title type="html">Cozy! </media:title>
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		<title>With One GIF, All of Silicon Valley Just Morphed Into a High School Locker Room</title>

		<comments>http://betabeat.com/2012/11/fuck-yeah-sarah-austin-swipe-startups-silicon-valle/#comments</comments>
		<pubDate>Wed, 28 Nov 2012 12:45:41 -0400</pubDate>
					<link>http://betabeat.com/2012/11/fuck-yeah-sarah-austin-swipe-startups-silicon-valle/</link>
			<dc:creator>Kelly Faircloth</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=71811</guid>
		<description><![CDATA[<p><div id="attachment_71812" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-28-at-12-40-24-pm.jpg"><img class="size-medium wp-image-71812" title="Screen Shot 2012-11-28 at 12.40.24 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-28-at-12-40-24-pm.jpg?w=300" height="289" width="300" /></a><p class="wp-caption-text">Bravolebrity. (screencap)</p></div></p>
<p>Do you like<a href="http://betabeat.com/2012/11/start-up-silicon-valley-recap-episode-4-spencer-chen/"> <em>Start-ups: Silicon Valley</em></a>, but think it could use just a bit more jiggle? Do you enjoy mocking cast member and "lifecaster" Sarah Austin for her admittedly ill-advised shenanigans? Boy, have we got the single-serve site for you.</p>
<p>Devan Koshal, the founder of a payments startup called Swipe, has created <a href="http://fuckyeahsarahaustin.com/">Fuck Yeah Sarah Austin</a>. It's nothing but a single GIF of Ms. Austin shimmying into what appear to be skinny jeans. At the bottom is a note which we take to be a disclaimer of sorts: "You guys were thinking it, I just built it."<!--more--></p>
<p>He followed up the site's creation with the oh-so-droll tweet:</p>
<blockquote class="twitter-tweet"><p>Might add <a title="http://fuckyeahsarahaustin.com" href="http://t.co/SM5YQhEc">fuckyeahsarahaustin.com</a> to angel list and see what goes down.</p>
<p>— Devan Koshal (@devankoshal) <a href="https://twitter.com/devankoshal/status/273457564530921473">November 27, 2012</a></p></blockquote>
<p>You do that, Mr. Koshal. You do that.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_71812" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-28-at-12-40-24-pm.jpg"><img class="size-medium wp-image-71812" title="Screen Shot 2012-11-28 at 12.40.24 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/screen-shot-2012-11-28-at-12-40-24-pm.jpg?w=300" height="289" width="300" /></a><p class="wp-caption-text">Bravolebrity. (screencap)</p></div></p>
<p>Do you like<a href="http://betabeat.com/2012/11/start-up-silicon-valley-recap-episode-4-spencer-chen/"> <em>Start-ups: Silicon Valley</em></a>, but think it could use just a bit more jiggle? Do you enjoy mocking cast member and "lifecaster" Sarah Austin for her admittedly ill-advised shenanigans? Boy, have we got the single-serve site for you.</p>
<p>Devan Koshal, the founder of a payments startup called Swipe, has created <a href="http://fuckyeahsarahaustin.com/">Fuck Yeah Sarah Austin</a>. It's nothing but a single GIF of Ms. Austin shimmying into what appear to be skinny jeans. At the bottom is a note which we take to be a disclaimer of sorts: "You guys were thinking it, I just built it."<!--more--></p>
<p>He followed up the site's creation with the oh-so-droll tweet:</p>
<blockquote class="twitter-tweet"><p>Might add <a title="http://fuckyeahsarahaustin.com" href="http://t.co/SM5YQhEc">fuckyeahsarahaustin.com</a> to angel list and see what goes down.</p>
<p>— Devan Koshal (@devankoshal) <a href="https://twitter.com/devankoshal/status/273457564530921473">November 27, 2012</a></p></blockquote>
<p>You do that, Mr. Koshal. You do that.</p>
]]></content:encoded>
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		<title>Start-ups Silicon Valley Recap: I’m Not Sure How Much More I Can Take</title>

		<comments>http://betabeat.com/2012/11/start-ups-silicon-valley-recap-im-not-sure-how-much-more-i-can-take/#comments</comments>
		<pubDate>Wed, 14 Nov 2012 09:45:19 -0400</pubDate>
					<link>http://betabeat.com/2012/11/start-ups-silicon-valley-recap-im-not-sure-how-much-more-i-can-take/</link>
			<dc:creator></dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=70069</guid>
		<description><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2012/11/18386_291177544335550_1511467954_n.jpg"><img class="alignleft size-full wp-image-70077" title="Start-Up Silicon Valley" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/18386_291177544335550_1511467954_n.jpg" height="283" width="403" /></a></p>
<p>Season 1 . . . Episode 2 . . . no end in sight . . . I’m not sure how much more I can take.</p>
<p>Now that the dust has settled from the PR, subsequent Valley backlash, promos, more backlash, and <a href="http://betabeat.com/2012/11/startups-silicon-valley-bravo-recap-spencer-chen-native-real-fake/">last week’s premiere</a>, we actually get to see what we have here with Bravo’s "Start-Ups: Silicon Valley." Basically, it's formulaic reality show.<!--more--></p>
<p>The genre's hooks and tricks are well established, they just happen to be filmed in Silicon Valley with cast members that are, well, made for TV. I think for many here, there was still <em>some</em> hope that the show would offer a national audience an insider's look into the motion and the madness in which the Valley operates. Not so much.</p>
<p>Back in 2001, there was a great startup documentary called "<a href="http://www.youtube.com/watch?v=bZ27rbJH6hI">Startup.com</a>." It would have been such a worthwhile endeavor if the producers aspired to create something like that. Instead we’re left with what venture capitalist <strong>Ron Palmeri</strong> of MkII Ventures calls, “The Housewives of Silicon Valley.”</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/bZ27rbJH6hI?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p>However, I will say these characters are kind of lovable. (Emphasis on “kind of.”) I even tried to make fun of <strong>Sarah Austin</strong> on Twitter, but I don’t think she got the joke:</p>
<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/spencerchen">spencerchen</a> @<a href="https://twitter.com/p_kassie">p_kassie</a> hahahaha no she's the one who meets me in the morning and brings hot coffee lol#siliconvalley</p>
<p>— Sarah Austin (@sarahaustin) <a href="https://twitter.com/sarahaustin/status/268200157307351041">November 13, 2012</a></p></blockquote>
<p>(Noteworthy here is that whatever was written about the Valley’s disdain towards the cast members was misguided. It’s the idea of a <em>startup reality show</em> that Valley folks disliked, not the people involved.)</p>
<p>Anyways, enough about what could have been and more about that Sony Vaio.</p>
<p><b>Recap: </b><strong>Ben Way</strong> and <strong>Hermione Way</strong> return to The Villa dejected after being turned down by VC <strong>Dave McClure</strong>. They start screaming. Um, okay. <strong>Kim Taylor</strong> is pissing and moaning about work because she’s been there for two years and the cofounder is thinking about bringing in someone more senior to handle sales. This is her first startup job after being a NBA cheerleader, so you know, why wouldn’t she be considered for the Chief Revenue Officer role? Sarah is talking about “Lifecasting” again. I don’t even… oh hey, pool party! <strong>David Murray</strong> made an “Oedipus” reference to siblings Ben and Hermione during the pool party. Awk!</p>
<p>Friends of the cast finally get some airtime here. I guess all that hard work lingering around the cast members finally paid off! Sarah hosts some VC pitch event. She’s wearing a cute, burgundy dress . . . her tan looks awesome? Totes. Hermione vists Sarah at the Four Seasons to extend an olive branch in the shape of a homemade tiara. Sarah dismisses the hope that she and Hermione will be friends anytime soon. Whatevs. David and new hottie <strong>Jay Holanda</strong> go play in the park together. Ben and Hermione pitch <strong>Jeff Clavier</strong> of SoftTech VC. Denied! Hermione elects not to sleep underneath the VC’s conference table this time. Smart girl, she’s learning! David and new hottie Jay play Magic and do some brogrammer bonding. Sarah and Jay go on a date, but Sarah ruins it by ‘lifecasting’ it. The end.</p>
<p><b>How Real?</b> Once again, giving the show the benefit of the doubt we’ll start them off at 100% real Silicon Valley. Last week the show scored a <a href="http://betabeat.com/2012/11/startups-silicon-valley-bravo-recap-spencer-chen-native-real-fake/">respectable 60% real Valley</a>. Let’s see how they do this week . . .</p>
<p><b>Getting Rejected By VCs - 10%</b></p>
<p>After VC <strong>Dave McClure</strong> shot down their first pitch, Hermione slumps back to The Villa physically tired and emotionally exhausted. There’s quite a bit of drama’ing it up here. Getting rejected, especially at the seed rounds, is quite common for first-time founders. While the constant rejection can take a horrible toll on your ego and self-confidence, founders in the Valley tend to have thicker skin. Being better prepared helps. They certainly don’t scream from the Villatop every time a VC says no. I know one founder that pitched 50 Valley VCs before getting funded. I didn’t even know there were 50 VCs in the Valley.</p>
<p><b>Lifecasting -30%</b></p>
<p>Kassandra, Sarah’s assistant, asks Sarah if she’s going to Lifecast her date with Jay. Sarah responds that she’s going to because it’s the way for her audience to get to know the ‘real’ Sarah Austin. At this point, I feel it’s my moral obligation to educate the world that we in the Valley have no idea what the hell she is talking about. I’m pretty sure that Sarah means she tweets and Instagrams. If so, yeah, we do do that.</p>
<p><b>The Pool Scene at the Four Seasons - 20%</b></p>
<p>I don’t know where to start. There’s a poodle, spray tans, pretty flowers, and a lengthy conversation about feelings and being BFFs. No. No. No! Whatever free time startup people have (and it’s very little) are spent grabbing a quick meal, a few Fernets, and being generally exhausted. We don’t have enough time to have feelings here in the Valley.<b> </b></p>
<p><b>Sony VAIO -10%</b></p>
<p>Ben is seen pitching Jeff Clavier with a Sony VAIO. I’ve heard of these things and I’ve seen them on BestBuy’s site before. I’ve just never seen one in the wild here in the Valley. The Valley is MacBook Air country or if you’re a designer or developer, you’re on a MacBook Pro. Maybe it’s a product placement deal?</p>
<p><b>Tweeting About Your Date -20%</b></p>
<p>Sarah meets Jay at his place for their long-awaited date and she starts secretly live tweeting the big event. Here’s another thing that Valley types just don’t do. Between Twitter, Facebook, LinkedIn, Instagram, Socialcam, Tumblr, etc…there’s already an abundance of sharing for the tech set throughout the working day. If there’s one last bastion of privacy that we all hold dear, it’s with our love lives. At the most, we make those posts #PathOnly (yes, that’s actually a thing).</p>
<p><div id="attachment_70114" class="wp-caption alignleft" style="width: 304px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/photo-nov-13-12-02-30-am-1.jpg"><img class=" wp-image-70114" title="Spencer Chen" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/photo-nov-13-12-02-30-am-1.jpg" height="196" width="294" /></a><p class="wp-caption-text">Zzzzz</p></div></p>
<p>For episode 2, we get a final score of <b>10% real Silicon Valley</b>. Worse is that the Valley’s interest in this show is sliding like Groupon stock. It just has not been that entertaining. It neither gives you enough of real startup life, nor is it an entertaining reality show. For anecdotal evidence, take a look at the photo I snapped of my girlfriend Amy White during the show. She heads up marketing for Highland Capital Partners and loves Jersey Shore. If Bravo’s Silicon Valley can’t capture her interest, I’m not holding out hope for the rest of the season.</p>
<p><em>Spencer Chen is head of partnerships at <a href="https://twitter.com/appcelerator" rel="nofollow">@<b>appcelerator</b></a> (and Betabeat’s 86th <a href="http://betabeat.com/2012/06/the-100-funniest-tech-twitterers/#slide86">most entertaining Tech Twitterer</a>!) Follow him<a href="https://twitter.com/spencerchen">@SpencerChen</a>.</em></p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://nyobetabeat.files.wordpress.com/2012/11/18386_291177544335550_1511467954_n.jpg"><img class="alignleft size-full wp-image-70077" title="Start-Up Silicon Valley" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/18386_291177544335550_1511467954_n.jpg" height="283" width="403" /></a></p>
<p>Season 1 . . . Episode 2 . . . no end in sight . . . I’m not sure how much more I can take.</p>
<p>Now that the dust has settled from the PR, subsequent Valley backlash, promos, more backlash, and <a href="http://betabeat.com/2012/11/startups-silicon-valley-bravo-recap-spencer-chen-native-real-fake/">last week’s premiere</a>, we actually get to see what we have here with Bravo’s "Start-Ups: Silicon Valley." Basically, it's formulaic reality show.<!--more--></p>
<p>The genre's hooks and tricks are well established, they just happen to be filmed in Silicon Valley with cast members that are, well, made for TV. I think for many here, there was still <em>some</em> hope that the show would offer a national audience an insider's look into the motion and the madness in which the Valley operates. Not so much.</p>
<p>Back in 2001, there was a great startup documentary called "<a href="http://www.youtube.com/watch?v=bZ27rbJH6hI">Startup.com</a>." It would have been such a worthwhile endeavor if the producers aspired to create something like that. Instead we’re left with what venture capitalist <strong>Ron Palmeri</strong> of MkII Ventures calls, “The Housewives of Silicon Valley.”</p>
<p><span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='640' height='390' src='http://www.youtube.com/embed/bZ27rbJH6hI?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span></p>
<p>However, I will say these characters are kind of lovable. (Emphasis on “kind of.”) I even tried to make fun of <strong>Sarah Austin</strong> on Twitter, but I don’t think she got the joke:</p>
<blockquote class="twitter-tweet"><p>@<a href="https://twitter.com/spencerchen">spencerchen</a> @<a href="https://twitter.com/p_kassie">p_kassie</a> hahahaha no she's the one who meets me in the morning and brings hot coffee lol#siliconvalley</p>
<p>— Sarah Austin (@sarahaustin) <a href="https://twitter.com/sarahaustin/status/268200157307351041">November 13, 2012</a></p></blockquote>
<p>(Noteworthy here is that whatever was written about the Valley’s disdain towards the cast members was misguided. It’s the idea of a <em>startup reality show</em> that Valley folks disliked, not the people involved.)</p>
<p>Anyways, enough about what could have been and more about that Sony Vaio.</p>
<p><b>Recap: </b><strong>Ben Way</strong> and <strong>Hermione Way</strong> return to The Villa dejected after being turned down by VC <strong>Dave McClure</strong>. They start screaming. Um, okay. <strong>Kim Taylor</strong> is pissing and moaning about work because she’s been there for two years and the cofounder is thinking about bringing in someone more senior to handle sales. This is her first startup job after being a NBA cheerleader, so you know, why wouldn’t she be considered for the Chief Revenue Officer role? Sarah is talking about “Lifecasting” again. I don’t even… oh hey, pool party! <strong>David Murray</strong> made an “Oedipus” reference to siblings Ben and Hermione during the pool party. Awk!</p>
<p>Friends of the cast finally get some airtime here. I guess all that hard work lingering around the cast members finally paid off! Sarah hosts some VC pitch event. She’s wearing a cute, burgundy dress . . . her tan looks awesome? Totes. Hermione vists Sarah at the Four Seasons to extend an olive branch in the shape of a homemade tiara. Sarah dismisses the hope that she and Hermione will be friends anytime soon. Whatevs. David and new hottie <strong>Jay Holanda</strong> go play in the park together. Ben and Hermione pitch <strong>Jeff Clavier</strong> of SoftTech VC. Denied! Hermione elects not to sleep underneath the VC’s conference table this time. Smart girl, she’s learning! David and new hottie Jay play Magic and do some brogrammer bonding. Sarah and Jay go on a date, but Sarah ruins it by ‘lifecasting’ it. The end.</p>
<p><b>How Real?</b> Once again, giving the show the benefit of the doubt we’ll start them off at 100% real Silicon Valley. Last week the show scored a <a href="http://betabeat.com/2012/11/startups-silicon-valley-bravo-recap-spencer-chen-native-real-fake/">respectable 60% real Valley</a>. Let’s see how they do this week . . .</p>
<p><b>Getting Rejected By VCs - 10%</b></p>
<p>After VC <strong>Dave McClure</strong> shot down their first pitch, Hermione slumps back to The Villa physically tired and emotionally exhausted. There’s quite a bit of drama’ing it up here. Getting rejected, especially at the seed rounds, is quite common for first-time founders. While the constant rejection can take a horrible toll on your ego and self-confidence, founders in the Valley tend to have thicker skin. Being better prepared helps. They certainly don’t scream from the Villatop every time a VC says no. I know one founder that pitched 50 Valley VCs before getting funded. I didn’t even know there were 50 VCs in the Valley.</p>
<p><b>Lifecasting -30%</b></p>
<p>Kassandra, Sarah’s assistant, asks Sarah if she’s going to Lifecast her date with Jay. Sarah responds that she’s going to because it’s the way for her audience to get to know the ‘real’ Sarah Austin. At this point, I feel it’s my moral obligation to educate the world that we in the Valley have no idea what the hell she is talking about. I’m pretty sure that Sarah means she tweets and Instagrams. If so, yeah, we do do that.</p>
<p><b>The Pool Scene at the Four Seasons - 20%</b></p>
<p>I don’t know where to start. There’s a poodle, spray tans, pretty flowers, and a lengthy conversation about feelings and being BFFs. No. No. No! Whatever free time startup people have (and it’s very little) are spent grabbing a quick meal, a few Fernets, and being generally exhausted. We don’t have enough time to have feelings here in the Valley.<b> </b></p>
<p><b>Sony VAIO -10%</b></p>
<p>Ben is seen pitching Jeff Clavier with a Sony VAIO. I’ve heard of these things and I’ve seen them on BestBuy’s site before. I’ve just never seen one in the wild here in the Valley. The Valley is MacBook Air country or if you’re a designer or developer, you’re on a MacBook Pro. Maybe it’s a product placement deal?</p>
<p><b>Tweeting About Your Date -20%</b></p>
<p>Sarah meets Jay at his place for their long-awaited date and she starts secretly live tweeting the big event. Here’s another thing that Valley types just don’t do. Between Twitter, Facebook, LinkedIn, Instagram, Socialcam, Tumblr, etc…there’s already an abundance of sharing for the tech set throughout the working day. If there’s one last bastion of privacy that we all hold dear, it’s with our love lives. At the most, we make those posts #PathOnly (yes, that’s actually a thing).</p>
<p><div id="attachment_70114" class="wp-caption alignleft" style="width: 304px"><a href="http://nyobetabeat.files.wordpress.com/2012/11/photo-nov-13-12-02-30-am-1.jpg"><img class=" wp-image-70114" title="Spencer Chen" alt="" src="http://nyobetabeat.files.wordpress.com/2012/11/photo-nov-13-12-02-30-am-1.jpg" height="196" width="294" /></a><p class="wp-caption-text">Zzzzz</p></div></p>
<p>For episode 2, we get a final score of <b>10% real Silicon Valley</b>. Worse is that the Valley’s interest in this show is sliding like Groupon stock. It just has not been that entertaining. It neither gives you enough of real startup life, nor is it an entertaining reality show. For anecdotal evidence, take a look at the photo I snapped of my girlfriend Amy White during the show. She heads up marketing for Highland Capital Partners and loves Jersey Shore. If Bravo’s Silicon Valley can’t capture her interest, I’m not holding out hope for the rest of the season.</p>
<p><em>Spencer Chen is head of partnerships at <a href="https://twitter.com/appcelerator" rel="nofollow">@<b>appcelerator</b></a> (and Betabeat’s 86th <a href="http://betabeat.com/2012/06/the-100-funniest-tech-twitterers/#slide86">most entertaining Tech Twitterer</a>!) Follow him<a href="https://twitter.com/spencerchen">@SpencerChen</a>.</em></p>
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