Closing the Gender Gap: A Peek Inside Programs to Train Female Developers

The 20 Girls Who Code participants working out of AppNexus's Flatiron office (Photo: girlswhocode.tumblr.com)

“Maliyah, step away from the mouse!” called Ashley Gavin, a software engineer at the MIT’s Lincoln Laboratory and instructor at the Girls Who Code summer program. Maliyah Greene, the recipient of Ms. Gavin’s reprimand, reluctantly tore herself away from Photoshop to come and talk to Betabeat. We were sitting in AppNexus’s Flatiron office, watching her fellow Girls Who Code students work on virtually tagging brick walls with their names. “It’s not as hard as I thought it would be,” Ms. Greene smiled.

She is one of 20 high school girls who gave up summer vacation to learn about app development, robotics, web design and other topics at Girls Who Code, a summer computer-engineering program for girls.

Though this is its first summer in existence, Girls Who Code already boasts executives from Gilt Groupe, Twitter and General Electric on its board and has been working with AppNexus and other New York startups throughout the summer. Read More

Viral Marketing

New Work City Hosts Fake Start-Up Party for Color, to Include Demo

New Work City

 

New Work City’s Tony Bacigalupo and Sara Chipps won the internet yesterday with their fake slide decks for the $41 million mobile social photo sharing app Color. The decks were circulated around the New York City tech Twitters and then made their way to Hacker News and then to TechCrunch; the team at Color even gamely retweeted it.

But NWC’s not done yet. The joke continues with a real party for the fake Color.xxx, Color’s brutally honest alter-ego, which already dropped an Android app, Color.xxx (which is easier to find in the app store than the real thing and has 5/5 stars compared to the real app’s 1.5/5 stars). Read More