No FOMO

The 16 SXSW Parties You Really, Really Don’t Want to Miss!

sponsor_garys_red_tie_at_sxsw_2013

This is a guest post from Gary Sharma (aka “The Guy with the Red Tie”), founder and CEO of GarysGuide and proud owner of a whole bunch of black suits, white shirts and, at last count, over 40 red ties. You can reach him at gary [at] garysguide.com.

So, as y’all know, SXSW (or, as I like to call it, Sundance for Geeks) is now just two weeks away. That’s right, people: Time to start planning how you gonna be partying it up and taking Austin by storm! :) To make your life easier (the better to gorge on all those mouth-watering Nuclear Tacos and drool-inducing Salt Lick BBQs) I’ve put together The ULTIMATE Guide to SXSW Interactive 2012 Parties (185 and counting)! And of course, it comes with my special commentary and notes to help you make sense of all the madness. You’re welcome.

Now, of course, as any SXSW veteran can attest, the seemingly endless parade of parties, panels and people can quickly become overwhelming. So to make your life even easier, I’ve compiled a list of the 16 most-awesome-must-attend-unmissable parties that are bound to give all your friends at home a giant pile of FOMO! Read More

Starship Enterprise

Why I Chose to Build My Enterprise Startup in New York City

Mr. Politis

This is a guest post from David Politis, the founder and CEO of BetterCloud, the makers of FlashPanel, an admin tool for Google Apps that has acquired 10,000 customers and 3 million users since launching this July. You can follow him on Twitter @DavePolitis.

New York City has long been the promised land for investment bankers, hedge funders, media moguls and advertising agencies. More recently, it has become a center of innovation for technology startups. There is no shortage of launches and funding announcements for consumer-facing tech startups and service providers for digital advertisers.

However, exceptions side, one thing is certain: New York City is not known as a home for startups developing for enterprise. Read More

Shakeups

Following New Details of Buddy Media Acquisition, Salesforce Marketing Cloud Lays off Employees [Updated]

Salesforce CEO Marc Benioff (Photo: Wikipedia)

After rumors began swirling on Twitter about layoffs at Salesforce, the cloud-computing company confirmed to Business Insider that it has laid off a fair chunk of its Radian6 employees. Salesforce says that less than 100 employees were impacted, but considering that Radian6 boasts only 320 employees total (according to Crunchbase), that’s still almost a third of the staffers being shown the door.

Radian6, a social media monitoring platform, is an integral part of Salesforce’s big play for a piece of the social marketing space. It acquired Radian6 back in March 2011 in order to build out the Salesforce Marketing Cloud. Read More

How Not to Write a Job Ad

Want to Work at Salesforce? Better Have a Klout Score of 35 or Higher

No non-influencers allowed. (Photo: OnGig)

It’s been building for a while now. Klout, a social media power user index that is totally based on science and not at all on meaningless, imaginary metrics, has officially nudged its way into the competitive job market.

Last November, we told you that you might soon be able to get a credit line based on your Klout score (no word on if that ever actually became a thing). Then in April, we reported on someone whose interview was stopped short as soon as his boss discovered his Klout score was an abysmal 34. And if this Salesforce job ad is any indication, now the floodgates have finally opened: having a passable Klout score is creeping into “desired skills.” How long before it’s a job requirement? Read More

Linkages

Booting Up: Google Goes to the Movies Edition

On set. (Photo: Collider)

It appears Google is playing nice with The Internship, a.k.a the movie where Vince Vaughn and Owen Wilson dick around at Google. [AllThingsD]

Apple swears iOS 6 maps–which are so bad there’s a Tumblr to chronicle the most astounding mistakes–will improve. [BBC News]

Always be targeting: Salesforce and Facebook are teaming up. Users of the cloud-for-the-enterprise company can now take their own customer contact data and instruct Facebook to send just those people tailored ads. [Business Insider]

From the CFO of Verizon: “Unlimited is just a word, it doesn’t really mean anything.” We’re pretty sure it means without limits? [Gizmodo]

A BlackBerry outage hits Europe. The last 15 people with BlackBerries must be very inconvenienced.  [The Guardian]

Acquisitions

Salesforce Acquires Buddy Media for $689M in Cash and Equity

Mr. Lazerow (flickr.com/leweb3)

Salesforce has agreed to acquire New York-based social marketing company Buddy Media for $689 million in cash and equity. As we wrote last week, an acquisition made sense for Buddy following Facebook’s bungled IPO–though it’s worth acknowledging that deals like this take time, and machinations for the acquisition were probably in the works long before the IPO.

“I’m excited to announce that we’ve entered into an agreement to acquire Buddy Media,” Marc Benioff, Salesforce’s chairman and CEO, said on an investor call this morning. “It’s our largest acquisition to date at Salesforce.com. We’re expecting the deal to close in our third fiscal quarter.” Read More

Acquisitions

An Acquisition for Buddy Media Makes Sense—After FB’s Dive, It Can’t IPO

Michael Lazerow, CEO of Buddy Media (flickr.com/leweb3)

AllThingsD is reporting that social marketing company Buddy Media is in talks to be acquired by Salesforce for $800 million. We had been hearing similar rumors ourselves, and reached out to Buddy Media last week, but the company refused to confirm, saying only, “We’ve been hearing this kind of chatter since the day we started the company, and it has always turned out to be false.”

An acquisition for Buddy makes sense–Facebook’s bungled IPO (its stock dropped another 10 percent today) left little room for companies with offerings reliant upon Facebook to go public themselves. And judging from Buddy’s hiring of an “IPO-ready CFO” last August, an IPO was its preferred route. Read More

Startup Life

Tech Startups Are Now Hiring Groupies

Everyone on the startup bus

So you’re a young social sales analytics platform. You know cloud computing is a hot market, but it isn’t easy to break out from the pack and get noticed.

When a rock star like Salesforce CEO Marc Benioff is in town, perhaps giving a talk at the Jacob Javits center tomorrow as part of the CloudForce expo, you’ve basically got one chance to make a big impression.

You could try slipping him your pitch deck in the elevator or maybe rapping your way to an M&A. But the smart money is to get him to come to you, and that means making a splash.

We found this amazing offer on Zaarly today:

    $10 for “groupies” to join me at Cloudforce NYC on Wed Read More