New Startup Marketing Strategy: Get President Obama to Play With Your Ball


Sphero, the slick robotic ball that can be controlled with your iOS mobile device, just announced the addition of two new apps, Chromo and Macrolab, before kicking off a national tour of hackathons to promote its SDK. Sphero is made by a company called Orbotix based out in Boulder. So why are we writing about it? Because earlier this week, Ross Ingram, Orbotix’s genius operations guy, managed to get President Obama to play with it. Read More