Fresh Capital

Death to Muzak: Roqbot Raises $1.2M from Google Ventures and Others for Better Background Music

Disrupted. (Photo: flickr.com/toasty

Good news if poorly selected background music makes you miserable: Music tech startup Roqbot has raised a $1.2 million seed round, led by Google Ventures and Detroit Venture Partners and including Penny Black, T5 Capital, and Accelerator Ventures, as well as angel investors.

Roqbot aims to offer a more interactive alternative to the background music services that produce the anodyne mixes you’ll hear in the grocery store, without requiring the level of participation of a jukebox. Customers in a bar or bowling alley request whatever they’d like to hear via a smartphone app. So the business gets final approval, but doesn’t have to painstakingly build a playlist or default to a standard background music service. The idea is to create¬†“a streaming music solution that’s customized for each location, that lets the customers engage with the music and discover what’s playing,” explained cofounder and CEO Garnett Dodge. Read More