For a city that has wears its ambition to become a technology hub on its sleeve, New York lacks those coveted billion dollar exits that lend credibility to the ecosystem and help buttress the ever-multiplying ranks of startups. Read More
A few months ago over coffee, a source was bemoaning the lack of big exits (and billion dollar ideas) to emerge from the New York tech scene. Who’s headed in the right direction? we asked. The source pointed us to an ad-tech startup called Moat.
“When you get the demo, it’s like magic!” said the source, referring to a heatmap Moat produces that shows what part of an online ad viewers have been scrolling over. The alchemy lies in Moat’s ability to go beyond the rudimentary “click” as a measurement tool for display ads. Read More
