Rick Webb co-founded The Barbarian Group, a digital ad agency, and is now a writer and angel investor in the tech industry.
Oh man. It is upon us! I am so excited! O frabjous day! Callooh! Callay! South by Southwest, here we come! I leave tomorrow. ARE YOU READY? I am so ready. I have lost count on which SXSW this is for me, but it’s well over my tenth. Yes, it’s changed a lot. Yes, it’s huge now – and I hope it just keeps getting bigger. To my Austin friends, I apologize for saying this. I know you’re sick of us. But we do really love your town. We love SXSW. And we are thankful for your hospitality.
It’s just the best most wonderful week of the year for the internet industry, isn’t it? I mean there are cooler conferences (DLD, Next Web). There are more exclusive ones – Summit Series (who just bought a mountain! WTF!), and the mainframe TED, which is sorta the Sparc Supercluster or Cray of tech conferences. Monolithic, kind of old school but still pretty awesome. SXSW Interactive, now entering its 13th year, is the big one. It’s the closest thing the tech industry has to an E3 or a CES or Cannes or Outdoor Retailer. It is, essentially, the Internet’s trade conference. Everyone goes.
Well, okay, each year there are a few curmudgeons bemoaning that it’s gotten too big, a few cooler-than-thou insiders who simultaneously don’t need a giant conference to meet everyone and also have also forgotten the serendipitous joy that accompanies meeting someone new, interesting and unexpected. Then, of course, there are the new tech founders, running 3-10 person companies that are heads down trying to get things done, yet already funded, and not ready to launch. They’ve got work to do. Many people skip at least one year in this manner. Godspeed and see you next year with your awesome new product. We’ll drink a Shiner in your honor.
But for the most part, everyone else attends. And I do mean everyone.
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