Launch Day

Last Night Randi Zuckerberg Met Rick Ross, Because Startups

Luckily, no one made any "Can you GIG IT?" jokes.

Last night, a varied crowd of rappers, rappers’ entourages, music industry types, and startup folks gathered downtown at Capitale, for the launch of Gig It.

A new Facebook game–bold timing, considering the current dismal state of Zynga–Gig It allows gamers to create custom concerts using 3D avatars. It’s basically The Sims Social crossed with Guitar Hero, but starring famous rappers. More than 50 artists have cut deals with the company to lend their faces to the project.

On a giant screen behind the stage: #THIS AINT NO FARM. (Get it? Because it’s concerts, instead of agriculture?) In between introducing the acts, emcees DJ Khalid and La La hyped the game constantly, going so far as to call it a “movement.” Read More

Oh You Fancy Huh?

Kanye West Is Advising NYC Startup The Fancy on the Future of Commerce

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Earlier today, New York City startup The Fancy* emailed Betabeat to let us know that “One of our favorite users stopped by the office today :).” Oh, yes we’d noticed. And retweeted.

We’ve documented Kanye West’s interest in The Fancy–a fast-growing startup that turns posted photos into a consumerist’s dream–before. But what exactly was Yeezy doing palling around the office? Read More