Web TV Wars
After letting just about every big tech titan on the block swing by to kick the tires on Hulu, the conglomerate of Comcast, Disney and News Corp. has decided the best move is to keep the old gal after all. Bidder’s included heavyweight like Amazon and Google, who reports indicated was willing to pay a premium for the service.
Hulu users who don’t pay for the site’s premium version won’t be enjoying any content from Fox the morning after. Starting today, all Fox shows will be kept off the web for eight days, unless users subscribe to Hulu Plus or prove they pay for Dish Network. Peter Kafka reports that Disney’s ABC will be the next major network to put this kind of delay in place.
Poor Hulu. Born to a conglomerate of traditional TV networks that finally admitted they needed to do something about this whole, “web video” world, the company was always caught in a kind of Cronos paradox: the parents might kill their own child rather than let it grow up to threaten their power.
Recently the networks decided they would be better off selling Hulu to somebody else, making it easier down the road to reap lucrative fees for licensing the content they currently put on Hulu for free. But now it seems Fox has decided it can’t even wait for that sale to go down before basically cutting Hulu off at the knees.
The News Corp. network has announced that starting August 15th it will no longer put shows on Hulu the day after they air.