App for That

American Man Discovers the Secret to an App’s Success is to Name it ‘Butt Crack’ in Portugese

Not a butt crack. (Photo:

Developer Matt Henderson was confused. Why was his new English-language app called Rego, which lets users bookmark locations, blowing up in Brazil? There had to be some kind of reasonable explanation as to why 25 percent of downloads were originating from the South American country.

So, he did something he probably should’ve done earlier in the creative process: he searched the term Rego. Turns out the word translates to a slang term for “butt crack” in Portuguese, according to a story he  Read More