The Realtime Rodeo

NewsBeat Helps Publishers Surf the Future Waves

Tony Haile - Internet Explorer - outside betaworks

When a huge surge of traffic suddenly starts washing over a website, publishers have to act fast to capture the most value from these visitors. Yesterday, for example, Betabeat popped our cherry on a pickup by John Gruber’s Daring Fireball blog, which turned on a fire hose of new readers who had never previously been to our site.

I knew there was a high percentage of first time visitors because I was using Newsbeat, a more powerful version of the real time analytic engine Chartbeat, which breaks down the percentage of new versus returning visitors. I was able to throw some additional links into the story taking these reader back to some of our best coverage on the mobile space. Read More