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	<title>Betabeat &#187; REALITY SHOWS</title>
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		<title>Online Series @SummerBreak is &#8216;Laguna Beach&#8217; Told Through Twitter</title>

		<comments>http://betabeat.com/2013/06/online-series-summerbreak-is-laguna-beach-told-through-twitter/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 15:45:41 -0400</pubDate>
					<link>http://betabeat.com/2013/06/online-series-summerbreak-is-laguna-beach-told-through-twitter/</link>
			<dc:creator>Molly Mulshine</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=89222</guid>
		<description><![CDATA[<p><div id="attachment_89229" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/06/trevis-laguna-beach.png"><img class="size-medium wp-image-89229 " alt="World, meet Trevis. Trevis, world. (Screengrab: Instagram)" src="http://nyobetabeat.files.wordpress.com/2013/06/trevis-laguna-beach.png?w=300" width="300" height="188" /></a><p class="wp-caption-text">World, meet Trevis. Trevis, world. (Screengrab: Instagram)</p></div></p>
<p>Just in case "Laguna Beach" didn't GO THERE enough to satisfy you, Hollywood producer Peter Chernin has created a reality show that you can follow through the Twitter, Instagram and Vine accounts of nine teens.</p>
<p>That's 27 accounts. Seems excessive, but when we were teens, 27 official platforms dedicated to "Laguna" or "The O.C." would have induced tears of joy.<!--more--></p>
<p>The show is called "Summer Break," or @SummerBreak, and it follows nine SoCal teens in their last summer before college, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">according to the <em>Wall Street Journal</em></a>. It's the first programming to be distributed through Mr. Chernin's Chernin Group, and the producer "is betting it is the future of the entertainment industry," <em>WSJ</em> says.</p>
<p>A bunch of creepy adults will be <a href="http://betabeat.com/2013/06/ceo-makes-employee-record-his-every-move-due-to-insatiable-thirst-for-content/">coaxing content</a> from the teens and pumping them for more and more social media. <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">From <em>WSJ</em></a><em>:</em></p>
<p style="padding-left:30px;">"In addition to being asked to tweet his or her daily activities as frequently as possible, each 'Summer Break' participant has an application from Dropbox Inc. on his or her phone that lets producers see every photo they take and video they record.</p>
<p style="padding-left:30px;">"'If you're at a party and you take 50 photos you wouldn't Instagram until the next day, we're going to post them for you,' said Lauren Dubinsky, a social-media consultant who is helping with the show, speaking about the participants. 'And if you tweet you're at a party, we send a text asking, "Where are the pictures?"'</p>
<p>The nine subjects were picked based on two criteria: hotness ("kids who are attractive on camera," as <em>WSJ</em> diplomatically put it) and social media activity. The format of the show is perfect for the A.D.D. set, with a 60-second episode posted on <a href="http://thesummerbreak.tumblr.com/">@SummerBreak's Tumblr</a> each day, as well as a three-to-five-minute weekly wrapup, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">according to <em>WSJ</em></a>.</p>
<p>Fans can also follow the nine cast members in real time on Twitter, Instagram and Vine.</p>
<p>"This is on a level so much further than anything anybody has ever done," Mr. Chernin, <a href="http://betabeat.com/2013/06/kanye-west-is-pretty-sure-hes-the-successor-to-steve-jobs/">apparently channeling Kanye West</a>, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">told <em>WSJ</em></a> of the project.</p>
<p>The entire eight-week season is super low-budget for a series, costing less than $5 million -- much of which was paid for by sponsor AT&amp;T. Most of the budget goes toward marketing, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html"><em>WSJ</em> reports</a>.</p>
<p>Cast members have unbearably trendy millennial names like Trevis, Lena and Zaq, and the show's Tumblr is full of GIFs and photos that look straight from an Urban Outfitters catalog. If today's young people can make sense of the all-over-the-place format, @SummerBreak could be as big a cultural phenom as "Laguna Beach" and "The Hills" were. After all, Mr. Chernin is responsible for successful network TV sitcom "New Girl," among other shows and movies.</p>
<p>There's just one question: are you Team Trevis or Team Zaq?</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_89229" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2013/06/trevis-laguna-beach.png"><img class="size-medium wp-image-89229 " alt="World, meet Trevis. Trevis, world. (Screengrab: Instagram)" src="http://nyobetabeat.files.wordpress.com/2013/06/trevis-laguna-beach.png?w=300" width="300" height="188" /></a><p class="wp-caption-text">World, meet Trevis. Trevis, world. (Screengrab: Instagram)</p></div></p>
<p>Just in case "Laguna Beach" didn't GO THERE enough to satisfy you, Hollywood producer Peter Chernin has created a reality show that you can follow through the Twitter, Instagram and Vine accounts of nine teens.</p>
<p>That's 27 accounts. Seems excessive, but when we were teens, 27 official platforms dedicated to "Laguna" or "The O.C." would have induced tears of joy.<!--more--></p>
<p>The show is called "Summer Break," or @SummerBreak, and it follows nine SoCal teens in their last summer before college, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">according to the <em>Wall Street Journal</em></a>. It's the first programming to be distributed through Mr. Chernin's Chernin Group, and the producer "is betting it is the future of the entertainment industry," <em>WSJ</em> says.</p>
<p>A bunch of creepy adults will be <a href="http://betabeat.com/2013/06/ceo-makes-employee-record-his-every-move-due-to-insatiable-thirst-for-content/">coaxing content</a> from the teens and pumping them for more and more social media. <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">From <em>WSJ</em></a><em>:</em></p>
<p style="padding-left:30px;">"In addition to being asked to tweet his or her daily activities as frequently as possible, each 'Summer Break' participant has an application from Dropbox Inc. on his or her phone that lets producers see every photo they take and video they record.</p>
<p style="padding-left:30px;">"'If you're at a party and you take 50 photos you wouldn't Instagram until the next day, we're going to post them for you,' said Lauren Dubinsky, a social-media consultant who is helping with the show, speaking about the participants. 'And if you tweet you're at a party, we send a text asking, "Where are the pictures?"'</p>
<p>The nine subjects were picked based on two criteria: hotness ("kids who are attractive on camera," as <em>WSJ</em> diplomatically put it) and social media activity. The format of the show is perfect for the A.D.D. set, with a 60-second episode posted on <a href="http://thesummerbreak.tumblr.com/">@SummerBreak's Tumblr</a> each day, as well as a three-to-five-minute weekly wrapup, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">according to <em>WSJ</em></a>.</p>
<p>Fans can also follow the nine cast members in real time on Twitter, Instagram and Vine.</p>
<p>"This is on a level so much further than anything anybody has ever done," Mr. Chernin, <a href="http://betabeat.com/2013/06/kanye-west-is-pretty-sure-hes-the-successor-to-steve-jobs/">apparently channeling Kanye West</a>, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html">told <em>WSJ</em></a> of the project.</p>
<p>The entire eight-week season is super low-budget for a series, costing less than $5 million -- much of which was paid for by sponsor AT&amp;T. Most of the budget goes toward marketing, <a href="http://online.wsj.com/article/SB10001424127887324904004578537762775119412.html"><em>WSJ</em> reports</a>.</p>
<p>Cast members have unbearably trendy millennial names like Trevis, Lena and Zaq, and the show's Tumblr is full of GIFs and photos that look straight from an Urban Outfitters catalog. If today's young people can make sense of the all-over-the-place format, @SummerBreak could be as big a cultural phenom as "Laguna Beach" and "The Hills" were. After all, Mr. Chernin is responsible for successful network TV sitcom "New Girl," among other shows and movies.</p>
<p>There's just one question: are you Team Trevis or Team Zaq?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
	
		<media:thumbnail url="http://nyobetabeat.files.wordpress.com/2013/06/trevis-laguna-beach.png?w=150" />
		<media:content url="http://nyobetabeat.files.wordpress.com/2013/06/trevis-laguna-beach.png?w=150" medium="image">
			<media:title type="html">trevis laguna beach</media:title>
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			<media:title type="html">mmulshineobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2013/06/trevis-laguna-beach.png?w=300" medium="image">
			<media:title type="html">World, meet Trevis. Trevis, world. (Screengrab: Instagram)</media:title>
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		<title>Bravo&#8217;s Start-ups: Silicon Valley Debuts Clips; Dave McClure Immediately Called &#8216;Disrespectful&#8217;</title>

		<comments>http://betabeat.com/2012/10/bravos-start-ups-silicon-valley-debuts-clips-dave-mcclure-immediately-called-disrespectful-by-ben-way/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 13:13:57 -0400</pubDate>
					<link>http://betabeat.com/2012/10/bravos-start-ups-silicon-valley-debuts-clips-dave-mcclure-immediately-called-disrespectful-by-ben-way/</link>
			<dc:creator>Jessica Roy</dc:creator>
				
		<guid isPermaLink="false">http://betabeat.com/?p=67818</guid>
		<description><![CDATA[<p><div id="attachment_67819" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-25-at-1-10-55-pm.png"><img class="size-medium wp-image-67819" title="Screen shot 2012-10-25 at 1.10.55 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-25-at-1-10-55-pm.png?w=300" height="164" width="300" /></a><p class="wp-caption-text">Mr. McClure (Screencap: BravoTV)</p></div></p>
<p>The moment you've all been waiting for is briskly approaching. Though the much-maligned <em>Start-Ups: Silicon Valley</em> reality show doesn't premiere until Monday November 5th at 10 p.m., Bravo has begun publishing <a href="http://www.bravotv.com/start-ups-silicon-valley/season-1/videos/a-disrespectful-pitch">clips</a> to its website in order to sate our boundless curiosity. AllThingsD <a href="http://allthingsd.com/20121025/first-clip-from-start-ups-silicon-valley-dave-mcclure-is-disrespectful-for-doing-his-job/?mod=tweet">picked up</a> on the two drama-filled scenes, one of which features 500 Startups cofounder and noted giver of <a href="http://betabeat.com/2012/08/look-at-all-the-fucks-dave-mcclure-gives/">zero fucks</a> Dave McClure.</p>
<p><!--more-->In the clip, Mr. McClure has taken time out of his busy schedule to go through the pitch deck of brother-sister duo Ben and Hermione Way for their "health and lifestyle startup" called Ignite. Mr. McClure quickly asks to take over the laptop and flip through the pitch deck himself, which Mr. Way immediately classifies as "annoying."</p>
<p>"It was slightly disrespectful, him going through the whole thing and making his own judgments," he tells the camera in a cut-away confessional. As AllThingsD <a href="http://allthingsd.com/20121025/first-clip-from-start-ups-silicon-valley-dave-mcclure-is-disrespectful-for-doing-his-job/?mod=tweet">notes</a>, that is, of course, why Mr. McClure was even looking at the deck in the first place. We can't believe he spends his off-time browsing through poorly-designed PowerPoints just for fun.</p>
<p>Mr. Way, it seems, is definitely <a href="http://www.youtube.com/watch?v=w536Alnon24">not here to make friends</a>.</p>
<p><iframe src="http://www.bravotv.com/video/embed/?/_vid2605675" height="225" width="400"></iframe></p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_67819" class="wp-caption alignleft" style="width: 310px"><a href="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-25-at-1-10-55-pm.png"><img class="size-medium wp-image-67819" title="Screen shot 2012-10-25 at 1.10.55 PM" alt="" src="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-25-at-1-10-55-pm.png?w=300" height="164" width="300" /></a><p class="wp-caption-text">Mr. McClure (Screencap: BravoTV)</p></div></p>
<p>The moment you've all been waiting for is briskly approaching. Though the much-maligned <em>Start-Ups: Silicon Valley</em> reality show doesn't premiere until Monday November 5th at 10 p.m., Bravo has begun publishing <a href="http://www.bravotv.com/start-ups-silicon-valley/season-1/videos/a-disrespectful-pitch">clips</a> to its website in order to sate our boundless curiosity. AllThingsD <a href="http://allthingsd.com/20121025/first-clip-from-start-ups-silicon-valley-dave-mcclure-is-disrespectful-for-doing-his-job/?mod=tweet">picked up</a> on the two drama-filled scenes, one of which features 500 Startups cofounder and noted giver of <a href="http://betabeat.com/2012/08/look-at-all-the-fucks-dave-mcclure-gives/">zero fucks</a> Dave McClure.</p>
<p><!--more-->In the clip, Mr. McClure has taken time out of his busy schedule to go through the pitch deck of brother-sister duo Ben and Hermione Way for their "health and lifestyle startup" called Ignite. Mr. McClure quickly asks to take over the laptop and flip through the pitch deck himself, which Mr. Way immediately classifies as "annoying."</p>
<p>"It was slightly disrespectful, him going through the whole thing and making his own judgments," he tells the camera in a cut-away confessional. As AllThingsD <a href="http://allthingsd.com/20121025/first-clip-from-start-ups-silicon-valley-dave-mcclure-is-disrespectful-for-doing-his-job/?mod=tweet">notes</a>, that is, of course, why Mr. McClure was even looking at the deck in the first place. We can't believe he spends his off-time browsing through poorly-designed PowerPoints just for fun.</p>
<p>Mr. Way, it seems, is definitely <a href="http://www.youtube.com/watch?v=w536Alnon24">not here to make friends</a>.</p>
<p><iframe src="http://www.bravotv.com/video/embed/?/_vid2605675" height="225" width="400"></iframe></p>
]]></content:encoded>
		<wfw:commentRss>http://betabeat.com/2012/10/bravos-start-ups-silicon-valley-debuts-clips-dave-mcclure-immediately-called-disrespectful-by-ben-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jroyobserver</media:title>
		</media:content>

		<media:content url="http://nyobetabeat.files.wordpress.com/2012/10/screen-shot-2012-10-25-at-1-10-55-pm.png?w=300" medium="image">
			<media:title type="html">Screen shot 2012-10-25 at 1.10.55 PM</media:title>
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		<title>Randi Zuckerberg: Preemptive Haters of &#8216;Silicon Valley&#8217; Should Chill</title>

		<comments>http://betabeat.com/2012/04/randi-zuckerberg-preemptive-haters-of-silicon-valley-should-chill/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 07:38:52 -0400</pubDate>
					<link>http://betabeat.com/2012/04/randi-zuckerberg-preemptive-haters-of-silicon-valley-should-chill/</link>
			<dc:creator>Steve Huff</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=37978</guid>
		<description><![CDATA[<p><a href="http://www.betabeat.com/2012/02/27/whither-the-facebook-mafia/akbsdb4cqaehs6z-jpg_large/" rel="attachment wp-att-30284"><img class="size-medium wp-image-30284 alignleft" title="Randi Zuckerberg - Director of Marketing" src="http://nyobetabeat.files.wordpress.com/2012/02/akbsdb4cqaehs6z_large.jpg?w=224&h=300" alt="" width="224" height="300" /></a>The <a href="http://www.betabeat.com/2012/04/04/randi-zuckerberg-is-doing-a-bravo-reality-show/" target="_blank">joyful news</a> that Bravo, that Octomom of reality TV-producing basic cable, will pop out another manufactured drama-filled baby in the form of a new show about Silicon Valley has become  <a href="http://www.betabeat.com/2012/04/06/sarah-lacy-randi-zuckerberg-silicon-valley-bravo-tv/" target="_blank">kind of a pain</a> for producer Randi Zuckerberg. Enough of a pain that Ms. Zuckerberg took to Facebook  Friday night to <a href="http://techcrunch.com/2012/04/06/randi-zuckerberg-defends-her-reality-show-hey-silicon-valley-stop-being-snobs/">imply that her critics need to calm down</a>. As noted by TechCrunch, Ms. Zuckerberg <a href="https://www.facebook.com/note.php?note_id=10150723365062287" target="_blank">defended her foray into reality television at length</a>, comparing it to a situation her audience is likely to recognize:<!--more--></p>
<blockquote><p>My role as Executive Producer in this series is akin to a startup bringing on an advisor with a big title. Entrepreneurs bring on advisors in the early stage of a startup, because those advisors either help strategically or open doors that otherwise would have been closed to the entrepreneur. In this case, you won't see me ON camera and I'm not shooting, directing or editing the show. Similarly, you wouldn't see an advisor running operations or coding the site for a startup. The show has long been in development with very little input from anyone in Silicon Valley. By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.</p></blockquote>
<p>Ms. Zuckerberg also wrote that she understood "there will be skepticism and detractors," but her show "comes at an important time."  She went on to say that in our weak economy "it's really positive that mainstream media is celebrating the entrepreneurial spirit" by portraying those delving into innovation. Shows like this could be "'aspirational,'" for viewers, according to Ms. Zuckerberg.</p>
<p>She also believes this and other projects under development at her R to Z Media can "humanize the increasingly important tech community for the average consumer who does not speak in 1s and 0s."</p>
<p>Ms. Zuckerberg essentially believes her position with the project should legitimize it to critics:</p>
<blockquote><p>By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.</p></blockquote>
<p>Good luck, Ms. Zuckerberg, though you likely won't need that. As the viewing public knows, reality TV has always been focused on humanizing and capturing the spirits of its subjects, like the haunted Ghost Hunter or soulful Dance Mom.</p>
]]></description>
		<content:encoded><![CDATA[<p><a href="http://www.betabeat.com/2012/02/27/whither-the-facebook-mafia/akbsdb4cqaehs6z-jpg_large/" rel="attachment wp-att-30284"><img class="size-medium wp-image-30284 alignleft" title="Randi Zuckerberg - Director of Marketing" src="http://nyobetabeat.files.wordpress.com/2012/02/akbsdb4cqaehs6z_large.jpg?w=224&h=300" alt="" width="224" height="300" /></a>The <a href="http://www.betabeat.com/2012/04/04/randi-zuckerberg-is-doing-a-bravo-reality-show/" target="_blank">joyful news</a> that Bravo, that Octomom of reality TV-producing basic cable, will pop out another manufactured drama-filled baby in the form of a new show about Silicon Valley has become  <a href="http://www.betabeat.com/2012/04/06/sarah-lacy-randi-zuckerberg-silicon-valley-bravo-tv/" target="_blank">kind of a pain</a> for producer Randi Zuckerberg. Enough of a pain that Ms. Zuckerberg took to Facebook  Friday night to <a href="http://techcrunch.com/2012/04/06/randi-zuckerberg-defends-her-reality-show-hey-silicon-valley-stop-being-snobs/">imply that her critics need to calm down</a>. As noted by TechCrunch, Ms. Zuckerberg <a href="https://www.facebook.com/note.php?note_id=10150723365062287" target="_blank">defended her foray into reality television at length</a>, comparing it to a situation her audience is likely to recognize:<!--more--></p>
<blockquote><p>My role as Executive Producer in this series is akin to a startup bringing on an advisor with a big title. Entrepreneurs bring on advisors in the early stage of a startup, because those advisors either help strategically or open doors that otherwise would have been closed to the entrepreneur. In this case, you won't see me ON camera and I'm not shooting, directing or editing the show. Similarly, you wouldn't see an advisor running operations or coding the site for a startup. The show has long been in development with very little input from anyone in Silicon Valley. By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.</p></blockquote>
<p>Ms. Zuckerberg also wrote that she understood "there will be skepticism and detractors," but her show "comes at an important time."  She went on to say that in our weak economy "it's really positive that mainstream media is celebrating the entrepreneurial spirit" by portraying those delving into innovation. Shows like this could be "'aspirational,'" for viewers, according to Ms. Zuckerberg.</p>
<p>She also believes this and other projects under development at her R to Z Media can "humanize the increasingly important tech community for the average consumer who does not speak in 1s and 0s."</p>
<p>Ms. Zuckerberg essentially believes her position with the project should legitimize it to critics:</p>
<blockquote><p>By signing on, I hope to bring a lot of value by advising on how to best capture the spirit of technology and entrepreneurship throughout production.</p></blockquote>
<p>Good luck, Ms. Zuckerberg, though you likely won't need that. As the viewing public knows, reality TV has always been focused on humanizing and capturing the spirits of its subjects, like the haunted Ghost Hunter or soulful Dance Mom.</p>
]]></content:encoded>
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			<media:title type="html">Randi Zuckerberg - Director of Marketing</media:title>
		</media:content>

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			<media:title type="html">jhanasobserver</media:title>
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			<media:title type="html">Randi Zuckerberg - Director of Marketing</media:title>
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		<title>Beauty Bloggers, You&#8217;re Next On MTV&#8217;s Exploitation Wishlist</title>

		<comments>http://betabeat.com/2011/11/beauty-bloggers-youre-next-on-mtvs-exploitation-wishlist/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 14:26:38 -0400</pubDate>
					<link>http://betabeat.com/2011/11/beauty-bloggers-youre-next-on-mtvs-exploitation-wishlist/</link>
			<dc:creator>Foster Kamer</dc:creator>
				
		<guid isPermaLink="false">http://www.betabeat.com/?p=21793</guid>
		<description><![CDATA[<p><div id="attachment_21797" class="wp-caption alignleft" style="width: 220px"><img class="size-full wp-image-21797" title="Beautiful Blogger Award" src="http://nyobetabeat.files.wordpress.com/2011/11/beautiful-blogger-award.jpg" alt="" width="210" height="210" /><p class="wp-caption-text">Not longhand for &#039;Beauty Blogger&#039; but still somehow an apropos graphic no less.</p></div></p>
<p>Do you write about beauty products? Do you write about them...<em>on The Internet</em>? Do you do it...in a <em>blog</em>? Well, then, like <a href="http://www.observer.com/2011/10/real-world-occupy-wall-street-mtv-issues-casting-call-for-protesters/">Occupy Wall Street</a> kids and <a href="http://www.observer.com/2011/08/mtv-casting-nightlife-themed-reality-show-culture-club/">club kids</a> and the <a href="http://www.youtube.com/watch?v=u2fAmsQ1Nvw">Furries</a> before them, we gather that Beauty Bloggers are next on the list. And how can we tell?</p>
<p>&nbsp;</p>
<p>Because <a href="https://twitter.com/#!/thetiffanylea/status/136102059542974464">this MTV development exec is casting on Twitter</a>, but of course:</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-21795" title="MTV Beauty Blogger Casting" src="http://nyobetabeat.files.wordpress.com/2011/11/twitter-thetiffanylea-mtv-is-casting-beauty-blog.png" alt="" width="590" height="272" />&nbsp;</p>
<p>Just remember, the Blogger Reality Show has been <a href="http://gawker.com/340348/fameballs-are-the-future">attempted and failed enough times over the last six years</a> to the point where any development exec with enough brain cells to render them capable of breathing in and out of their nose is totally inexcusable for even proposing it. So now, one supposes, we're seeing the next trend in Blogger Reality Show casting: the specialized blogger.</p>
<p>The point, here, is that they should not make television shows about bloggers unless they are wildly invigorated with the help of uninterrupted flights of fancy and fiction, because otherwise those shows would be boring, because bloggers lives are boring. But hey, it's MTV's money. And if they're smart enough to bring <em>Beavis &amp; Butthead</em> back, maybe it'll work. </p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_21797" class="wp-caption alignleft" style="width: 220px"><img class="size-full wp-image-21797" title="Beautiful Blogger Award" src="http://nyobetabeat.files.wordpress.com/2011/11/beautiful-blogger-award.jpg" alt="" width="210" height="210" /><p class="wp-caption-text">Not longhand for &#039;Beauty Blogger&#039; but still somehow an apropos graphic no less.</p></div></p>
<p>Do you write about beauty products? Do you write about them...<em>on The Internet</em>? Do you do it...in a <em>blog</em>? Well, then, like <a href="http://www.observer.com/2011/10/real-world-occupy-wall-street-mtv-issues-casting-call-for-protesters/">Occupy Wall Street</a> kids and <a href="http://www.observer.com/2011/08/mtv-casting-nightlife-themed-reality-show-culture-club/">club kids</a> and the <a href="http://www.youtube.com/watch?v=u2fAmsQ1Nvw">Furries</a> before them, we gather that Beauty Bloggers are next on the list. And how can we tell?</p>
<p>&nbsp;</p>
<p>Because <a href="https://twitter.com/#!/thetiffanylea/status/136102059542974464">this MTV development exec is casting on Twitter</a>, but of course:</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-21795" title="MTV Beauty Blogger Casting" src="http://nyobetabeat.files.wordpress.com/2011/11/twitter-thetiffanylea-mtv-is-casting-beauty-blog.png" alt="" width="590" height="272" />&nbsp;</p>
<p>Just remember, the Blogger Reality Show has been <a href="http://gawker.com/340348/fameballs-are-the-future">attempted and failed enough times over the last six years</a> to the point where any development exec with enough brain cells to render them capable of breathing in and out of their nose is totally inexcusable for even proposing it. So now, one supposes, we're seeing the next trend in Blogger Reality Show casting: the specialized blogger.</p>
<p>The point, here, is that they should not make television shows about bloggers unless they are wildly invigorated with the help of uninterrupted flights of fancy and fiction, because otherwise those shows would be boring, because bloggers lives are boring. But hey, it's MTV's money. And if they're smart enough to bring <em>Beavis &amp; Butthead</em> back, maybe it'll work. </p>
]]></content:encoded>
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			<media:title type="html">jhanasobserver</media:title>
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			<media:title type="html">Beautiful Blogger Award</media:title>
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		<media:content url="http://nyobetabeat.files.wordpress.com/2011/11/twitter-thetiffanylea-mtv-is-casting-beauty-blog.png" medium="image">
			<media:title type="html">MTV Beauty Blogger Casting</media:title>
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