It takes less than 30 milliseconds to determine a web-user’s value to advertisers, apparently, which is either a marvel of engineering or a foreboding of a Kafkaesque future in which our lives are guided by all-knowing machines whose processes are beyond comprehension. Or both.
Or anyway, that’s the way The New York Times spins its Read More
When big name publishers like The New York Times and Wall Street Journal are looking to create the rich media ads for their new tablet apps, they turn to Medialets. Now the startup, which raised $8.4 million back in November, is hoping to parlay its relationships with top publishers and blue chip brands into a private marketplace that will connect the two.
When Google plunked down a $400 million offer for New York’s AdMeld, a lot of local venture folks were surprised at the price.
“They’ve got some good growth, but nothing that would justify this kind of premium,” was how an ad-tech investor put it Betabeat. To date AdMeld had raised just $30 million.
But a chat yesterday shed some light on the situation. “We are getting a ton of pitches from former Wall Street quants looking to start companies that apply the principles of high frequency trading to the emerging market for real-time bidding across online ads,” said Bryan Birsic, a senior associate at Village Ventures.