Jesus died for our selfies
Real Estate Envy
Renting an apartment to today’s youths poses a unique challenge. It must be close to the subway. It must be bright, and not located in a basement dungeon. Most importantly, it must be great for taking selfies.
At least, that was the thought process behind a recent listing on StreetEasy for an East Village apartment at 269 10th St. After describing the “5 to 10 minute walk from 6 & L trains, Union Square, NYU” and the “Modern kitchen, queen-sized bedroom with large closet & skylight,” the listing says:
So you’ve somehow scraped up the cash and decided to shell out for a Manhattan apartment, but that’s about all you’re 100 percent committed to. “Well, I like the Upper West Side, but there are those two super noisy blocks and I guess I like Inwood but maybe not the part of Washington Heights with all the stairs,” you may say. Well, New York-based online real estate brokerage RealDirect has launched a new offering for buyers, and they’ve built in a fair amount of flexibility for you vacillators.
The map-based interface lets users draw a “lasso” around the general area where they’d like to look. And it doesn’t simply present every relevant listing matching a set description. Instead, results are presented as a varied series of icons, designed to signal how well a listing matches to the search criteria. So if that perfect 3-bedroom is just a touch more than you’d like, you’ll still see it. Just in case. CEO Doug Perlson told Betabeat that he saw it as “a golden opportunity for us to introduce the concept of relevancy ranking and relevancy scoring to real estate search.”