startup rundown

Startup News: Classes at MakerBot, a Birchbox for Valentine’s Day and Lady Makers on PBS

What about a V-day date at MakerBot? It could work.

Your heart-shaped Birchbox. Tired of cellophane-wrapped boxes full of chocolate-flavored fat? On February 7, Birchbox is launching a limited edition V-day box—the “We Heart” Collection. For $36 you can have goodies like nail polish, bobby pins and some mascara product advertised as “triple action,” in case you’re not getting any this year.

Newsreels Tonight at 6 p.m. marks the premier of “MAKERS: Women Who Make America,” at Lincoln Center’s Alice Tully Hall. This video and broadcast initiative is a collaborative effort between AOL and PBS that aims to communicate stories of revolutionary women who help shape today’s world. Read More

startup rundown

Startup News: Brooklynites Can Now Learn Kickstarter at The Yard; DuJour Debuts

(Photo: The Yard)

No Sleep ‘Til Back in July, Betabeat revealed that Williamsburg-dwelling coworking space The Yard would be launching a General Assembly-like roster of classes–and at “Brooklyn prices,” no less. Well, the curriculum site is now live, with a full list of offerings. Examples include iOS app development for beginnings and Intro to Makerbot. A course on Kickstarter makes the joke about would-be creators of mason jar cocktail shakers almost too easy.

Your Digital Newsstand Now live: DuJour, an ultra-luxe magazine targeted to the rich and fabulous. Glossy photo shoots are all well and good, but DuJour hopes to distinguish itself by thoroughly integrating print and digital–meaning readers can finally click through to featured items that strike their fancy. Giving the pub a long leg up: A partnership with Gilt Group, which’ll allow the magazine to launch with a subscriber base of three million. Read More

Talent Crunch

To Beat Goldman and Google on Campus Recruiting, Startups Like Square Sponsor 25-School Hacker Tour

At Yale recruiting event for Morgan Stanley last winter (Photo: Dealbook)

Talk to a startup recruiter about hiring young developers, and he’ll eventually admit it’s hard to compete in the campus cattle call, with Goldman and Google sucking up all the air.

But rather than rely on incendiary exit letters or Aaron Sorkin scripts to convince engineering talent to come over to to the startup side, a number of smaller companies are banding together to flex their collective recruiting power. Read More