KILL THIS THING NOW
The reason people invent sub-genres of music is because, quite frankly, they’re too stupid to describe the sound of something in anything other than terms they just invented. Often redundant, insufferable terms that somehow end up proliferating among a small group of people into a mode of branding by a larger group of people, that corporations then co-opt for the sole purpose of producing and profiting meaningless mass-manufactured culture. Shitty culture.
Yesterday, we noted that—following in Odd Future’s lead—yet another “hot” rap act has dropped a reference to Tumblr in one of his songs: critical darling (and Kanye West signee) Pusha-T, who used Tumblr as a slag of sorts on another up-and-coming rapper. Well, today, a Tumblr employee notes a track of yet another much-discussed up-and-coming rapper (who also happens to work as a prime-time TV star when he’s not rapping) whose recent track lays down love—or a form of it—for the social network/microblogging platform.
What tipping point is represented when your startup and/or social network is being referenced by some of the most popular rappers being listened to at the moment?