KILL THIS THING NOW

Tumblr-Wave: A ‘Genre’ of Music That Must Be Killed Before It Begins

The Alien is Tumblr Wave, and We Are All Him

The reason people invent sub-genres of music is because, quite frankly, they’re too stupid to describe the sound of something in anything other than terms they just invented. Often redundant, insufferable terms that somehow end up proliferating among a small group of people into a mode of branding by a larger group of people, that corporations then co-opt for the sole purpose of producing and profiting meaningless mass-manufactured culture. Shitty culture.  Read More

TUMBLRGAZE

Three’s a Trend: Another Rapper Spits a Line About Tumblr

Childish Gambino, AKA, Donald Glover, AKA, Troy from 'Community', AKA Another Rapper On Tumblr.

Yesterday, we noted that—following in Odd Future’s lead—yet another “hot” rap act has dropped a reference to Tumblr in one of his songs: critical darling (and Kanye West signee) Pusha-T, who used Tumblr as a slag of sorts on another up-and-coming rapper. Well, today, a Tumblr employee notes a track of yet another much-discussed up-and-coming rapper (who also happens to work as a prime-time TV star when he’s not rapping) whose recent track lays down love—or a form of it—for the social network/microblogging platform. Read More