By now, you’ve heard about Google penalizing Rap Genius. The lyrical annotation site — whose bread-and-butter is its simple, reliable lyrics pages — is under fire for trying to juice their Google page rank with Justin Bieber links right before Christmas.
Google banned Rap Genius for the infraction — but a simple lyrics search proves this punishment is affecting Google’s product just as much as it’s hurting Rap Genius.
RG’s attempts at growth hacking came to light when a blogger leaked an email from Rap Genius cofounder Mahbod Moghadam wherein he asked the writer to append a series of links to Justin Bieber lyrics on rock.rapgenius.com, even though the post in question would likely have had nothing to do with the Bieb. Read More