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It’s billed as an iPad magazine, but Punch–which we first reported on last week–is less a magazine than it is a clever collection of culturally relevant apps and games. Revolving around pop culture topics that range from the highbrow (“Hedge Fund or Organic Farm?”) to the low (“Closet Case,” where you can dress up a paper doll version of Rick Santorum), Punch is a re-imagining of the iPad format, delivered to us by a cabal of Manhattan media folks, including Daily Candy founder Dany Levy and former Radar editor Maer Roshan.
Now, Punch has announced that it has tapped Jim Windolf to serve as the mag’s first Editor in Chief. Mr. Windolf has a long-established media career–he’ll be leaving his position as a contributing editor at Vanity Fair, where he’s served for over a decade, to join the Punch team. (Spoiler: he also worked at the Observer for nine years before joining Vanity Fair.)
A cabal of New York media notables has been working on the most secretive editorial product for the iPad since The Daily, and after more than a year in development, it’s out today: Punch!, an “interactive satirical app” styled after a bookshelf lined with games like “Hedge Fund or Organic Farm?” and “Test Your Pop Culture IQ,” is light on substance and heavy on delight. It’s nothing like The Daily, cofounder and creative directory Dany Levy, founder of DailyCandy, told Betabeat.
Every feature, from “Closet Case,” in which you can dress up Rick Santorum like a paper doll, and “Visit the New North Korea,” a theoretical pitch to North Korea’s tourism board, demands swiping. The app has no ads, although its first sponsored content will roll out in conjunction with the Tribeca Film Festival, which is its first sponsor. Eventually, there will be a fee to download, Ms. Levy said.