A cabal of New York media notables has been working on the most secretive editorial product for the iPad since The Daily, and after more than a year in development, it’s out today: Punch!, an “interactive satirical app” styled after a bookshelf lined with games like “Hedge Fund or Organic Farm?” and “Test Your Pop Culture IQ,” is light on substance and heavy on delight. It’s nothing like The Daily, cofounder and creative directory Dany Levy, founder of DailyCandy, told Betabeat.
Every feature, from “Closet Case,” in which you can dress up Rick Santorum like a paper doll, and “Visit the New North Korea,” a theoretical pitch to North Korea’s tourism board, demands swiping. The app has no ads, although its first sponsored content will roll out in conjunction with the Tribeca Film Festival, which is its first sponsor. Eventually, there will be a fee to download, Ms. Levy said. Read More