Off the Media
There’s no question we live in one of the harshest media environments in history. Not that it’s necessarily always critical but rather, if you’re someone doing something in the public eye, you face a million media outlets all shouting to be louder than the others, publishing in real time, with little editing, little fact checking, and complete subjectivity.
In other words, it’s the mob.
Visitors who clicked over to the website for Beta620 could be forgiven for thinking they happened upon some cutesy social media start-up. The clean minimalist interface! The wacky adorable animal illustrations! In actuality, it’s a public beta testing site launched yesterday by The New York Times to let users experiment and weigh in on new features. (“620″ refers to The Times‘ street address on Eighth Avenue.) It appears its the beta-testing site may have had its own beta-testing issues, as the launch was delayed from last summer, due to the small matter of trying to figure out how to get readers to plunk down money for a paywall.