The basic premise of OkCupid, Match.com, or eHarmony seems to be that science, or at least math, is a better judge of a potential partner than you are. While you (fallible human) may fall for a winsome smile, the algorithm knows whether that guy or gal is too religious or kinky or short for you to really get along.
However a new report commissioned by the Association for Psychological Science calls bullshit, basically. Along with four other psychology professors, Northwestern’s Eli Finkel found that while dating sites are a “terrific addition,” the algorithms they employ are no better than having a “real estate agent of love,” says Reuters. Does that mean they try to get you to go out with someone who is soulmate-adjacent? Read More