Just because entrepreneurs have an unending well of inspiration for intimate social networks doesn’t mean that users—or revenues—follow. Proust, the social diary service launched by IAC back in July, told users via email today that the site will close on January 31. The company, which tried to emphasize sharing deep, personal memories with close friends and family, offered a data export tool for any content that may have been uploaded, reports AllThingsD.
Proust started in beta in 2010. Since then, however, features like the ability to visualize one’s life history as a timeline, have been adopted by another social network you may have heard something about one time.
Circles of Trust
Social network like Facebook have become a repository for the digital artifacts we rely on to remember times past. Photos of travels, relationship status, new additions to the family and inside jokes between friends. Proust.com, being launched today by IAC, is an online diary that emphasizes the sharing of deep and personal memories with a close circle of friends. ““On the social Web today we share trivial stuff, but why not go deeper, especially with people you’re closer to,” CEO Tom Cortese told All Things D.
The site provides user with more than 1000 questions to get the ball rolling and divides a lifetime into chapters like First Love, Home Sweet Home and My Ride. The complete Proust Questionnaire is also available as a way to jump start the process of autobiography.
Recollections can include multimedia and be tagged with people and places. For questions like “who was your first love” and “who was the first person to break your heart?”, users are prompted to include dates. The query about you first time sharing a set of keys includes a prompt for a geo-tag. Users can view their life as a timeline or a map.
If you sign in with Faceboook, Proust will take you through a history of your “likes”, which sort of contradicts the idea that this is a place for non-trivial memories, but will probably be a powerful way for a heavy FB user to jog their memories 80 years from now.