Mayor of Revenue

Foursquare Makes a Bid for Revenue With Promoted Updates: ‘Search Ads for the Real World’

(Photo: Foursquare)

When they’re not building goofy Tumblrs peppered with insidery engineering jokes, the folks at Foursquare are apparently hard at work assembling their first big cash-cow feature. It’s called promoted updates and it could be a real moneymaker for the local check-in app.

Promoted updates are very similar to local updates, a feature the company released last week, which allow businesses to easily update customers on specials and news. Now, businesses can pay for promoted updates to be displayed to a user based on their Explore tab history and location. Read More