Yodle, the New York-based search marketing agency that targets local and small businesses, is going after the nickels and dimes. The company announced an acquisition of an Austin-based agency, ProfitFuel, that targets businesses spending less than $500 on marketing a month.
Yodle plans to ramp that end of the business way, way up, doubling the 220 employees at what was ProfitFuel over the next 18 months. Yodle itself only has around 300 employees, the Austin-American Statesman reported. Read More