Off the Media
advances in technology
There’s no question we live in one of the harshest media environments in history. Not that it’s necessarily always critical but rather, if you’re someone doing something in the public eye, you face a million media outlets all shouting to be louder than the others, publishing in real time, with little editing, little fact checking, and complete subjectivity.
In other words, it’s the mob.
Look at Me!
Our lifelong problem of not having any noise being emitted from our dipping sauce packets has finally been solved. Thanks to Pizza Hut Canada, the chain created an interactive soundboard to celebrate its Facebook page surpassing 250,000 fans.
Working at SeatGeek is sort of like joining a team of ninja killers. To enter the fold, you must prove yourself worthy.
When the startup was looking to hire a backend developer, for example, they received hundreds of bad applications for the few open slots. So they devised a challenge that would eliminate posers. Read More
You Like Me?
The terrifying blog post that blew up on Hacker News yesterday–we saw it via Jason Kottke, which shows you it was making the rounds even though it was a month old–about what happens when Airbnb guests go bad, is by far Airbnb’s worst public relations crisis yet. Worse than the Craigslist spam; worse than the possibility that the service in some cases technically violates a New York City law.
While the victim may have been a bit overdramatic in her retelling of the story, and also appears to have been remiss during the due diligence phase, we expected Airbnb–the company that sold Obama-themed cereal while it was bootstrapping and whose CEO spent a year homeless so he could use the service all around San Francisco–we expected such a creative, marketing-minded start-up to bend over backwards to fix this woman’s life. $1 billion valuation? Get this woman a house!
In what looks like the logical extension of its recent lobbying efforts in Washington, Facebook is ramping up its PR staff in both New York and California. Influencing politicians? Check! Influencing the media? Give us a minute.
Like its “dream lobbying team” in DC, Facebooks’s new PR hires have a strong background in politics. Sarah Feinberg, a former assistant to President Obama, joined its communications team in Palo Alto where her new boss is none other than Clinton-era White House Press Secretary Joe Lockhart. But it looks like Facebook is also looking at the media itself as a potential PR talent pool–Mr. Lockhart worked for NBC in Washington. And Facebook’s newest hire is Jennifer Yuille, who will be based in New York–a former producer for MSNBC and CNN. She left her gig as a producer for Katie Couric at the CBS Evening News last year to join Silicon Valley start-up Polyvore.
All Facebook says, “As the company continues to grow and it faces the usual pressures from competitors, regulators, politicians, and the like, Facebook will need professionals schooled in crisis communications and rapid response to react to a 24/7 news cycle.” But we think there might be another motivating factor.