Off the Media

How to Respond (And Not Respond) to Bad PR

Being criticized in the media is a good problem to have–most of the time. It means you’re doing something that is at least interesting or cool or crazy enough to be noticed. It might not always feel good, but it’s usually better than the alternative of obscurity.

Unfortunately, most people have no idea how to handle this when it happens.

As someone who has represented many controversial clients, been the subject of media scrutiny myself and more recently, written my own criticism, I thought we could talk about some simple lessons of what to do, and more importantly, what not do. Read More